Digital Marketing Executive

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes. 

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns, plan, post and monitor ongoing company presence on social media (Instagram, Facebook, LinkedIn, X etc)
• Launch online adverts through Google Adwords, etc to drive inbound leads through direct marketing campaigns.
• Stay up-to-date on current marketing trends
• Prepare blogs, online newsletters, promotional emails and organise their distribution through various channels.
• Promote partnerships with media agencies when required

Qualifications

• Proven experience as Digital Marketing Executive or similar role
• 2 - 3 years of relevant experience with B2C social media, Google Adwords, Facebook Ads, email campaigns and SEO/SEM
• Strong analytical, communication, time-management and creativity skills
• Experience with web analytics tools
• Skills and experience in creative content writing
• Strong ability to focus on customer/market and take initiative Experience with social media