Marketing Executive - Events
£28,000 - £32,000 + Bonus + Excellent Benefits
Hybrid Working
London
Award winning media events business seeks highly talented Marketing Executive to join their rapidly growing events marketing team.
The Marketing Executive will help to plan, organise and execute innovative marketing campaigns primarily across a mix of integrated solutions ranging from podcasts, reports, analytical pieces and articles.
The successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget.
The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.
The role:
You will create and deliver effective marketing campaigns for a full complement of events supported by the Marketing Assistant team.
Specifically, this involves:
- Managing data research process with key stakeholders to target the right audience
- Detailed campaign analysis to identify key levers
- Effective email marketing, copywriting, data segmentation and use
- Leveraging affiliate marketing through speakers, sponsors, media partners and associations
- Implementing a social media strategy and management
- Autonomy over marketing budget allocation at event level, with manager's support
A successful candidate will be able to demonstrate:
- 1+ years' marketing experience in conferences or exhibitions ideally
- Experience working autonomously on events, involved in marketing strategy and campaign execution across the marketing mix (email, social, digital, media partners etc).
- Ability to fulfil marketing plans autonomously, with guidance from your manager
- Effective time management and prioritisation of short and long-term projects
- Strong written communication skills
- Able to apply copywriting principles to external marketing communications
- Able to conduct basic data analysis to inform the direction of the marketing campaign
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.