Media Performance Analyst

Media Performance Analyst London, Hybrid (1 day a week in office)Up to £55,000A leading company in the FMCG space is looking for a Media Performance Analyst to join their Marketing team. THE COMPANYThis company is a huge player in the FMCG space and after going through a huge data & tech transformation, they are hiring into their Marketing function and seeking someone to join the team and lead on the test and learn measurement agenda. THE ROLELeading test and learn measurement agendaLooking at the media mix to put together KPI frameworks and reporting solutions Understanding how different media channels work across the funnel Hands-on reporting and building out dashboards to present insightsMeasuring media and campaign performance via test and learn, attribution modeling, brand lift studies, etc YOUR SKILLS AND EXPERIENCEStrong experience in the digital media spaceSolid understanding of how to measure media performance via test & learn, attribution modeling etcExperienced in using Google Analytics or Adobe Analytics Strong communication skills and a self-starter attitude BENEFITSUp to £55,000Flexible hybrid working patternOpportunity to grow and develop your careerHOW TO APPLY Please register your interest by sending your CV to Lauren McAlister via the Apply link on this page.