Marketing Director
SaaS Business
East Cheshire
Hybrid - 3 Days a Week
£90,000 - £150,000
I'm partnering with an entrepreneur led tech business that has scaled rapidly over the last few years, offering and increasingly sophisticated suite of products aimed at the talent sector. They offer a similar suite of packages to Shopify, for a very specific sector worth £50 billion in the UK alone.
Tech innovations mean they are due to double in size again over the next year or so, and are releasing a suite of new products that will provide new revenue streams.
They operate in a market sector which is continually evolving, is technologically immature, but where there is an appetite to invest in technology to improve efficiency.
A marketing leader is necessary to drive holistic marketing strategy, with a focus on product marketing, and demand generation.
Duties include but are not limited to:
- Product Marketing - Create a compelling narrative and proposition that drives purchases in an increasingly tech savvy B2B market
- User journey mapping - Champion the voice of the customer, and developer an indicative user journey, creating touchpoints to convert them
- Team building - Manage and develop a team comprising of both senior leaders, and junior marketers
- Nurture strategy - Develop a strategy aimed at converting the significant leads generated
- Demand Generation - Work with teams to drive demos, trials and more, using demand gen principles
Who might you be?
- Extensive product marketing in a SaaS business
- 10+ years' experience
- Ambitious, having worked in an environment which regularly releases new products and updates