PR ACCOUNT MANAGER - FASHION PR AGENCY

PR ACCOUNT MANAGER

FASHION PR AGENCY

We are looking for an experienced PR Senior Account Executive looking for a promotion or upgrade to PR Account Manager with strong PR FASHION AGENCY experience working with fashion client ideally womenswear. Our client has beautifully situated office with views across London. They are incredibly successful with strong client list. We are now looking to speak with strong PR Account Manager’s with strong UK experience.

Key skills:

• At least 3 - 4 PR AGENCY year’s of experience ESSENTIAL across both womenswear and menswear, MUST have worked within a PR AGENCY
• Extensive contact list of senior fashion press with proven track record of regular placements of news stories, product placement, profiles etc
• Extensive contact list of key bloggers and social influencers with examples of social media campaigns and results
• Extensive contact list of key stylists, agents etc for VIP placement with proof of results
• A real understanding of the fashion industry, trends, media titles etc
• Time management skills, ability to work under pressure to meet deadlines
• Social media savvy with experience of all key social media channels eg Instagram, Twitter, Snapchat, Facebook etc
• Strong work ethic and a team player
• Strong computer and design skills

Working alongside a senior member of the team:

• Management of strategic activities for all clients including planning (ie developing seasonal plans, launch proposals, press trip overviews etc) plus overseeing the implementation
• Responsible for delivery of client KPIs, ensuring targets are met each month (over and beyond)
• Daily management of press office activities for all clients (overseeing junior team), eg journalist appointments, sample send outs etc
• Management of the client’s press release schedule, working with team on creation of trend-lead press materials, eg digital trend flashes, news stories etc
• Daily contact with all key senior press/influencer contacts, including regular meetings
• Regular management of events eg Seasonal Press Days, LFW/LC:M events, new season launches, press breakfasts including overseeing guest lists, invite distribution, confirmation, production etc
• Ability to manage and encourage junior members of the team, plus report upwards to senior team member
• Day-to-day liaison with senior client, updating on all activities plus regular meetings and / or conference calls with senior client (must be able to attend on own in absence of director)
• Ability to manage any issues occurring directly with client and flag to senior team member with a quick solution
• Daily monitoring for press coverage (with team) and ensure forwarding directly to client, social media teams etc
• Monthly/quarterly reporting with coverage analysis etc
• Management of client budgets where applicable
• Ongoing management of 3rd party suppliers eg Gorkana, photographers, make-up artists, venues etc

Client Management and Satisfaction

• Act as a senior contact with regular day-to-day contact (develop strong relationship with client)
• Help develop strategic communications plan with senior team
• Aid and oversee the juniors on implementation of plans
• Oversee planners (and show understanding of service levels, overservicing)
• Understand & manage client expectations and KPIS

Team Management

• As account manager lead, motivate and mentor team
• Ensure team are managing workload, meeting deadlines, KPIs etc
• Flag any concerns with junior members of the team

Publicity and Celebrity

• Top tier contacts on speed dial across media spectrum eg glossies, nationals, onlines, etc
• Help oversee media list and ensure up-to-date
• Aid junior members of team with media list and sell-ins
• Contact with senior stylists to drive VIP placements
• Contact with a range of relevant bloggers

Event Management

• Oversee and implement events (with senior member of team)
• Oversee all logistics, creatives etc
• Oversee management of team including invite distribution, catering, attendance etc
• Ensure wrap up report sent ASAP
• Oversee 3rd party suppliers
• Ensure involvement

Social Media

• Ensure social media is part of all PR plans
• Assist in FPR social media

CARE-TO-SHARE?

Who do you know perfect for the role and in return you will be rewarded!

£150 gift voucher awaits you for every successful recommendation.

THIS IS GRATITUDE, NOT ATTITUDE! #recommendation

Email your CV direct at [email protected] to be shortlisted!