Marketing Executive

CRM Marketing Executive

£35,000 - £37,000 per annum

West London (Hybrid)

My client is a premium beauty and wellness brand.

Due to rapid growth and expansion, the opportunity to recruit a Marketing Executive has arisen to enhance the customer’s online experience, with a focus on CRM and loyalty. The successful candidate will be a competent and creative email marketer, skilled in copywriting with experience of creating D2C communications within the beauty or wellness industry

Responsibilities

• Creates, optimizes, and maintains targeted email marketing campaigns in Klaviyo for customer engagement and retention.
• Manages end-to-end digital marketing initiatives across Klaviyo, Shopify, YOTPO, and Google Ads.
• Focuses on customer retention through loyalty programs and subscription models.
• Supports eCommerce Manager in daily agency relationship and task management
• Sets up campaigns in CRM platforms, configures automation workflows, and schedules launches for efficiency.
• Implements audience segmentation for personalized messaging.
• Conducts A/B testing to optimize campaign performance.
• Ensures data accuracy in CRM and monitors campaign metrics.
• Generates reports for campaign evaluation and improvement.

Requirements

• Minimum of 2 years of experience in a similar role focused on CRM Marketing
• Proficiency in using Klaviyo for email marketing automation and customer segmentation.
• Skilled copywriter with the ability to create engaging, high-converting email marketing campaigns
• Experience working with Shopify is advantageous, including managing product listings, collections, and overall store operations.
• Analytical mindset with the ability to interpret data and draw actionable insights to optimize campaigns.
• SMS Marketing experience preferred
• Knowledge of A/ B testing methodologies to optimize marketing campaigns.