Overview:
As an Account Manager at Hollr, you will lead your junior account teams to deliver the day-to-day activity on your accounts, whilst also keeping your senior colleagues updated and across the team’s work. You will be the heart of the account team.
You will be confident in speaking to media and placing client stories across print, online and broadcast outlets, have a passion for cultivating your network and sharing the skills to do this with your junior team.
You always take a ‘can do’ approach to your work and come with solutions to any problem you encounter. You thrive in a fast-paced environment, working efficiently to tight deadlines. Your written and verbal capabilities are second to none and you have an excellent eye for detail, ensuring everything is presented in the best possible and most accurate way.
Key responsibilities:
Media:
- Responsible for being the first point of contact for media most relevant to your clients and for overseeing press office enquiries.
- Be able to confidently sell in complex stories to journalists and to be able to tailor a media story to the agenda and style of different media outlets
- Be able to assess media list against agreed media outreach strategy and work with team to strengthen and bolster
- Ensure you are regularly reaching out to new journalists for media meets, relevant to your clients, reporting back to the team with key insights and learnings from these meetings.
Client services:
- Take the lead in organising and managing client meetings including ensuring agendas are prepared accurately and circulating in advance of meetings and that the junior team is aware of their roles during and post meetings i.e. note taking, actions etc.
- Lead agenda points in meetings and develop ‘gravitas’ with senior clients and develop your role as a trusted advisor
- Present compelling arguments / point of view to your clients while taking on board the opinion of others
- Take an active role in preparing proposals for both new and existing clients
Account direction:
- Proactive in developing good working relationships with a broad range of clients and your internal team at all levels. Able to flex your style and approach to match that of the team and client
- Develop and support a culture of information sharing and good internal communication on your accounts. Ensure that all members of your client team are always aware of all activity on your accounts
- Flag any potential issues upwards to your account director early and suggest solutions to potential problems
New business
- Awareness of sector news, proactively suggesting new business revenue ideas to your line manager
- Produce background briefing documents on potential new clients which can be given to senior staff ahead of new business meetings
- When new business is won, take responsibility for ensuring all the relevant documents and contact details for the new client are in place.
Commercial acumen:
- Demonstrate your understand of client job budgets and confidently use excel, including all relevant formulas for both cost and fee budgets
- Accountable for monitoring and reconciling client budget as project progress, ensuring all costs are taken account of at every stage, flagging early to your manager if you anticipate any budgetary issues.
- Demonstrate ability to negotiate with suppliers to keep costs low and demonstrate this financial prudence to clients
Written and verbal communication:
- Accountable for the quality and accuracy of written work being sent to your clients. This includes meeting agendas, status reports, weekly and monthly reports and all external documents, from press releases and media alerts to briefing documents, statements and Q&As – demonstrate excellent attention for detail and producing faultless copy.
- Proactive in problem solving and lateral thinking, developing ideas and suggestions for client project goals when you are unable to progress activity as originally planned.