Senior Marketing Executive

Job Title: Marketing Executive / Senior Marketing Executive

Location: Belfast Office

Employment Type: Full-time, Permanent

Reports to: Head of New Markets

Role Overview:

The successful candidate will join our dynamic and fast-growing marketing team in Belfast. This position offers an ambitious Marketing Executive or Senior Marketing Executive the opportunity to accelerate their career in a fast-growth, international environment. The role encompasses various marketing responsibilities, with exposure to different platforms and a strong emphasis on cross-functional collaboration.

Key Responsibilities:

Content Creation:

• Oversee the development and distribution of high-quality content to support marketing campaigns, such as blog posts, case studies, webinars, videos, and social media content.

Campaign Planning and Execution:

• Plan, coordinate, and execute marketing campaigns across multiple channels, including digital, print, and events.
• Set objectives, identify target audiences, craft messaging, and choose effective tactics and channels.

Marketing Analytics:

• Monitor and analyse marketing performance, using data-driven insights to optimise campaigns and improve ROI.
• Track KPIs and conduct market research to inform decisions.

Budget Management:

• Develop and manage the marketing budget for assigned campaigns and initiatives.
• Ensure efficient allocation of resources to achieve strategic goals.

3rd Party Management:

• Identify, negotiate, and manage relationships with external vendors and agencies, such as creative agencies, PR firms, event management companies, and media buying agencies.

Cross-functional Collaboration:

• Work closely with sales, product management, and customer support teams to align and integrate marketing efforts.

Reporting:

• Regularly report on marketing performance to the Head of New Markets and stakeholders.
• Provide insights and recommendations for continuous improvement.