Brand Manager

Brand Manager - Birmingham / £50k-£60k / Hybrid

Working with a food retail client of mine who are growing out their teams and are looking for a brand manager. You will lead the development and execution of a comprehensive food marketing strategy that aligns with the business goals. A successful candidate will possess strong analytical and communication skills, as well as a deep understanding of consumer trends and the competitive landscape.

Responsibilities:

Food Marketing Strategy:

• Develop and execute food marketing strategy.
• Conduct market research and analysis.
• Create promotional campaigns to drive customer engagement.
• Collaborate on new food product launches.

In-Store Food Service Brands:

• Develop and manage in-store food brands.
• Collaborate with food service operators.
• Create marketing plans for in-store food brands.
• Monitor and analyse in-store food service performance.

Store Launch Management:

• Lead store launch planning and execution.
• Collaborate with cross-functional teams.
• Create pre-opening marketing campaigns.
• Ensure brand consistency across store launches.
• Develop and maintain brand guidelines.
• Collaborate on store design and marketing.
• Monitor store performance and identify areas for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Knowledge of store development and operations.
• Experience with food service brands.
• At least 3 years of experience in brand management or marketing within food retail.
• Proven success in developing and executing marketing campaigns.
• Deep understanding of convenience retail and consumer trends.
• Strong analytical and problem-solving skills.
• Proven leadership and interpersonal abilities.
• Ability to manage multiple projects and meet deadlines.

If this aligns with your skills, please apply :)