Influencer Marketing Lead (One click apply)

Company:  HelloFresh
Location: London
Closing Date: 21/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
**About The Team:** This is an exciting opportunity for a strategic, growth-driven candidate to join our high-performing Growth Marketing Influencer team. Our team is collaborative, data-focused, and results-oriented, passionate about scaling our influencer channels to drive measurable business impact. We work in a fast-paced environment, constantly seeking innovative ways to achieve ambitious growth targets. We value autonomy, trust, and creativity, empowering each team member to manage their channels and budgets while executing innovative, high-impact campaigns. If youre ready to be hands-on, forward-thinking, and motivated by performance, this is the perfect opportunity to contribute to a dynamic and supportive team environment. **What You Will Be Doing:** As a key member of the Growth Marketing Influencer team, your primary goal will be to scale influencer partnerships across organic channels with a focus on customer acquisition and ROI. You will be in charge of the influencer campaigns across platforms such as Instagram, YouTube, and emerging social channels, analyzing performance data to optimize campaigns for maximum growth impact. **Key Responsibilities:** ? Build strong influencer relationships and negotiate directly or via agencies. ? Oversee influencer campaigns, from talent booking to content reviews and optimization. ? Analyze metrics like CAC, CCVLTV, and ROI to ensure campaign success. ? Research trends to drive innovative campaigns and growth opportunities. ? Collaborate across teams to deliver multi-channel campaigns. ? Manage budgets and contribute to core projects such as RevShare. ? Negotiate influencer rates and handle underperformance as needed. **Who You Are:** ? Experienced in performance marketing, with a focus on metrics-driven decisions. ? Experience with influencer partnerships, negotiations, and managing agencies preferred. ? Adaptable to trends, with a proven track record in influencer marketing. ? Organized, detail-oriented, and capable of managing multiple campaigns. ? A self-starter and team player, confident in delivering high-quality results. ? Proficient in Google Sheets and data reporting tools. **What You Will Get in Return:** ? Competitive salary package with growth-focused performance bonuses. ? 70% off HelloFresh or Green Chef boxes. ? Company pension scheme. ? Comprehensive health benefits, including private medical insurance, dental, and family cover options. ? Financial coaching and support through Bippit. ? Access to professional development and coaching programs. ? Mental health support, including an Employee Assistance Program and mental health first aiders. ? Dog-friendly office (London location). ? Free daily breakfast when in the office. ? Eye care and Cycle-to-Work schemes. ? Group Life Assurance. ? Gym membership support. **Location:** The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London DC Site(s) **Work Schedule:** Hybrid working – 3 days a week in office & flexible startfinish times (role dependent). **Next Steps:** Your application will be reviewed, and if successful, a member of our Talent Acquisition Team will be in touch within two weeks.
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