Marketing Specialist - Hybrid (Contract)

Company:  Fenwick
Location: London
Closing Date: 02/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
We have an exciting opportunity for a Retention Marketing Coordinator (Email & Display) to join our team at Fenwick! As Retention Marketing Coordinator focused on email and display, you will play a crucial role in the execution of targeted and engaging email campaigns, as well as the management of display advertising initiatives. Up to 25% discount in all Fenwick stores and fenwick.33 days annual leave (inclusive of 8 bank holidays) pro rata to the length of your contract. ~‘Perks*’ - a great way to get Retail, Leisure & Hospitality discounts, exclusive deals, and cashback on a wide range of products. ~ WeCare -24/7 GP, wellbeing advice & support service. ~ Cycle to Work scheme. ~ Hybrid Working (Typically Thursday and Friday working from home). More about our Retention & Marketing Coordinator role... Coordinate the end-to-end execution of email campaigns, working closely with the Senior Retention Marketing Specialist to ensure alignment with overall marketing strategies. Develop and deploy targeted email content, including newsletters, promotions, and lifecycle campaigns. Implement audience segmentation strategies and personalisation techniques to deliver tailored content to different customer segments. Leverage customer data to optimise email targeting and messaging. Collaborate with the Senior Retention Marketing Specialist to manage display advertising campaigns. Optimise ad placements, creative assets, and targeting to maximize visibility and engagement. Conduct A/B testing on email content and display ad elements to optimise performance. Analyse results and implement data-driven insights to enhance future campaigns. Track and analyse key performance metrics for email and display campaigns. Provide regular reports to the Senior Retention Marketing Specialist, offering insights and recommendations for continuous improvement. Stay informed about email marketing and display advertising best practices, industry trends, and compliance standards. Ensure all campaigns adhere to regulatory requirements and industry guidelines You have a base understanding of display advertising platforms with the ability to optimise assets and targeting for maximum impact. Your experience in audience segmentation and personalisation strategies allows you to deliver targeted and relevant content effectively. You are adept at conducting A/B testing on campaigns, using data insights for continuous improvement. Your effective communication skills, both written and verbal, enable you to collaborate with cross-functional teams and convey campaign performance clearly. You are tech-savvy, comfortable with basic office software and tools, and have a willingness to learn and adapt to new technologies as needed.? Fenwick is the UK’s largest family-owned department store group with a rich heritage and history that has shaped who we are today! We work collaboratively and our 2,000 strong workforce spans across our stores, our support functions including Digital, Buying & Merchandising, IT, Finance, People and Customer Service teams plus our valued restaurants and distribution centres. We are always on the lookout for talent to join our ever-growing family to exceed our customers' expectations.
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