Head of Event Marketing

Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond. Job DescriptionReporting to the MD, this is a highly strategic role, you will be instrumental in working across the key disciplines and with Senior Management Team to collectively build an ambitious fast growth event strategy supported by best-in-class high performing event marketing campaigns, which as appropriate integrate into the wider businesses to optimise event and overarching business outcomes. Our goal in Fastmarkets is to build out where possible a single Fastmarkets customer journey in which events are a fast-growing commercial operation which also bring to life our brand and experts, in this way maximising the commercial and brand impact of our event experiences. This is a key role in enabling events to achieve our ambitious growth goals. AS the Head of Event Marketing, you will be responsible for the overall delegate revenue, number and quality performance for the business. To deliver against these goals you will collaborate with multiple stakeholders and work in close partnership with the key departments and the events team and take them on a journey to deliver marketing excellence. You will spearhead the creation of a best-in-class event marketing team and be responsible for building and developing your talent bench. The team will comprise three Event Marketing Managers who are event and industry marketing specialists and three Delegate Sales Executives. Your team will work in partnership with the production, sales, central marketing and operations departments to design high performing event marketing campaigns supporting delegate and SpEx performance with the required collateral and lead gen and conversion campaigns. In addition to where possible throughout the event customer journey ensuring we consistently link the delegate to subscriber and vice versa journeys, optimising event delegate performance and wider business lead gen outcomes. To deliver these campaigns activities, the Event Marketing Team will also work in close partnership with the central marketing function as well as external marketing agencies, as and when specialist marketing skills are required to deliver against campaign goals. As Head of Marketing, you will oversee these key relationships, establishing SLAs and ensuring teams work efficiently and effectively together. Events is as a data driven business, to ensure that we can deliver against our ambitious growth goals in a sustainable way, campaigns will need to be supported by robust data strategies which identify customer growth opportunities and gaps and address with data building initiatives, which in turn can be fed back into the wider business. In addition to data, you will be responsible for overseeing customer insight activities including but not limited to consistent post event surveys but also proposing and managing deeper qualitative activities in conjunction with the wider event teams as appropriate. PRINCIPLE ACCOUNTABILITIES Plan and execute a marketing strategy for the events business across launch and existing events or servicesDevelop a high performing event marketing team and build the talent bench including a dedicated delegate sales operation Oversee the implementation of the marketing strategy at a business and event level Oversee onsite deliver of Fastmarkets brand experience Set and administer and the annual manage marketing budget across all events and ensure costs are managed forensically. Guide the day-to-day activities of the marketing team and marketing managers. Work with IT to capitalise on event technology performance in customer journey, feeding in business requirements, tracking performance and driving continual improvements. Create SLAs with key departments and external suppliers to establish efficient and transparent ways of working.Manage integration with Central Marketing Function, identifying and rapidly addressing any challenges/ issues Create pricing strategies at event level to drive customer and commercial growth based on deep understanding of the market, event objectives, customer and competitors. Manage customer success team to ensure seamless customer journey and track performance Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessaryProvide tools and materials to enable the sales team to function effectively and drive lead gen campaigns. Work with central marketing to manage and refine the organisation’s social media presence pre, at and post event Create sustainable email campaign approaches to minimis unsubscribe levels and roll out Work with central marketing to build a connected customer journey to ensure events and lead gen campaigns feed into each other where possible to drive increased conversion from delegate customer to subscriber and vice versaBuild and deploy actionable data strategies to grow target customer databases to support growth strategy. Manage and report on the effectiveness of marketing campaigns using pre-determined KPIsUtilise data for marketing campaigns, interrogating the organisation’s databases and external dataIdentify new business opportunities and technologies to drive efficiency and effectiveness of marketing operations and campaigns.Conduct market research studies and ensure all marketers develop a deep understanding of their markets and customer bases. Negotiate with media agencies and secure agreements on the production of promotional materials QualificationsWe recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on.KNOWLEDGE, EXPERIENCE AND SKILLSWe are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.Excellent communication and negotiating skills Ability to manage and deliver outcomes in a matrix structured organisation Proven ability to successfully manage and influence stakeholders Expert in providing digitally based campaigns and solutions through performance / acquisition channels Strategy and planning, with the ability to demonstrate intelligent and outside the box approaches to client needs Ability to think both creatively and commercially Experience in use of data analysis to inform strategy and marketing campaign design and data building initiatives Happy to work at both strategic and operational levels Highly organised, analytical, and comfortable presenting at all levels Positive in nature, able to both develop and get the best out of those around them Able to drive initiatives through and resolve obstacles/blockers effectively Able to inspire, motivate and engage with people Self-starter who loves taking ownership of processes and projects An expert in Performance marketing, proven track record of managing global programmes Ability to work closely with the MD & Senior management team to develop the core performance marketing strategyDelivering industry insight and thought leadershipCommercially focussed on moving the event’s performance forward through the monitoring and improving of the team's performance via systems, processes, goals, training, and recruitment as required.Forecasting and leading on strategy for the paid media departmentBuilding relationships with internal & client stakeholdersLeading and supporting the existing team/wider teams, enabling their progressionStrong project manager Setting of KPIs for the channel, specific partners or campaigns and monitoring performance against themDeveloping and deepening relationships with key partners.Experience Minimum of 8 - 10 years’ experience in marketing including heading up and developing high performing marketing teamsExperience running and developing event marketing teams o Experience working in the commodities sector Degree level education preferable (marketing/ business studies) CIM (Chartered Institute of Marketing) and or similar marketing qualifications ideal Experience managing marketing, CRM and event technology platforms ideally including Marketo, Salesforce, Cvent, Netsuite and SwapcardExperience of new product developmentIf you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.Additional InformationOur ValuesFastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day. CUSTOMER CENTRIC. We are customer-centric in all that we do COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.You’ve read a little about us – now it’s over to you!If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.