Digital Marketing Specialist

Title: Digital Marketing SpecialistLocation: GlasgowSalary: Up to £35kNine Twenty are proud to partner with a leading Glasgow-based Digital Marketing Agency that focuses on providing innovative digital services to well-known Scottish brands. The agency is going through natural growth, offering development and progression opportunities.The RoleWe are seeking a skilled Digital Marketing Specialist with an in-depth knowledge of SEO, including technical, on-page, and off-page, local search optimization, and the latest algorithmic updates. Additionally, this role will involve managing paid search campaigns although previous experience in this area is not essential.ResponsibilitiesImplement and manage SEO strategies, including technical, on-page, and off-page optimization.Manage PPC campaigns across Google Ads, Google Shopping, Display, Remarketing, and paid social platforms (Facebook, Twitter, LinkedIn).Conduct keyword research and track performance using Google Analytics and Google Search Console.Produce detailed and insightful reports to inform marketing strategies and decisions.Collaborate with the digital marketing team to create and optimize landing pages for paid campaigns.Stay updated on search engine algorithm changes and adapt strategies accordingly.Required ExperienceMinimum two years’ experience in a digital marketing environment.Strong knowledge of Google Analytics and Google Search Console.Expertise in technical, on-page, and off-page SEO.Ability to create and optimise landing pages for paid campaigns.Skilled in Microsoft Office, particularly Excel, Word, and Outlook.Strong problem-solving, strategic thinking, and communication skills.Self-motivated, organized, and detail-oriented.Optional: Experience managing PPC campaigns (Google Ads, Google Shopping, Display, Remarketing).Proficiency in managing paid social campaigns on Facebook, Twitter, and LinkedIn.Experience with CMS platforms (e.G., WordPress, Magento), Google Tag Manager, HTML, and CSS.Benefits & PackageCompany pension schemeBUPA health insuranceHybrid working modelVibrant work culture with regular social activitiesSpacious open-plan office with scenic viewsCompany-sponsored lunches and after-work drinksDiversity Commitment: Our client values diversity at all levels within their organization. They are committed to creating an inclusive environment where everyone can thrive regardless of race, gender identity or expression sexual orientation religion national origin disability age or any other protected status.How to apply: please apply below or get in touch directly with Fraser Gillespie; [email protected] note: All applicants must be based within a reasonable distance to the job location and have the right to work within the UK. No sponsorship is offered.