Digital Marketing Manager

Digital Marketing Manager - Beauty/Pharma Location: Reading, UK (Hybrid) Salary: Up to £70k benefits You'll be responsible for: Develop the local marketing strategy Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams Ensure correct adaptation of the brand/franchise image and values locally Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales Contribute to defining the brand/franchise global strategy by providing feedback on local market needs Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment Measure the performance of omni-channel marketing action plans and propose plans for improvement Draw up and ensure budget and key performance indicator monitoring for the department/area Lead and supervise the team. Develop skills and manage performance, at an individual and collective level