Performance Marketing Manager (SaaS)

About Online Filings Our mission is to empower entrepreneurs to realise their dreams and focus on what truly matters. Our Online Filings platform and software simplifies, automates, and eliminates business administrative tasks, helping entrepreneurs accomplish more with less effort. We aim to remove obstacles and enable entrepreneurs to achieve success faster and more effectively. Role Overview As we continue to grow, we are looking for a highly skilled and motivated Performance Marketing Manager to lead our marketing efforts. You’ll be the key driver of our digital marketing strategy, with a strong focus on SEM, SEO, and conversion rate optimisation, working independently to create, execute, and optimise campaigns. Key Responsibilities Campaign Management: Develop, launch, and optimise paid search and social media marketing campaigns, with a strong focus on Google Ads, Facebook, LinkedIn, and other relevant platforms. SEO: Perform on-site and off-site SEO activities, including keyword research, technical audits, and link-building strategies to drive organic traffic growth. Conversion Rate Optimisation (CRO): Conduct A/B testing and analyse customer journeys to improve conversion rates on landing pages and across marketing funnels. Analytics & Reporting: Monitor and report on campaign performance using Google Analytics, Google Tag Manager, and other tracking tools. Analyse data to drive continuous improvement. Content Optimisation: Provide SEO guidance for content creation and optimisation, ensuring alignment with keyword strategies and SEO best practices. Budget Management: Manage and optimise marketing budgets to maximise return on investment (ROI) across all digital channels. Collaboration: Work closely with other departments to align marketing strategies with business objectives, ensuring cohesive messaging and brand consistency. Strategy Development: Define, execute, and refine overall digital marketing strategies to grow user acquisition and customer engagement. Qualifications and Key Skills 4-5 years of hands-on experience in digital marketing, specifically in SEM, SEO, and CRO. Proven experience managing Google Ads, Facebook Ads, and LinkedIn Ads campaigns with a focus on ROI. In-depth knowledge of Google Analytics, Google Tag Manager, and other analytics tools. Strong technical SEO skills (on-site optimisation, technical audits, link building). Experience with CRO tools such as Google Optimise, VWO, or Optimizely. Experience in the UK market is required, with an understanding of UK customer behaviour, the competitive landscape, and legal/regulatory factors specific to the UK. Fluent English is required, with excellent written and verbal communication skills to effectively manage UK-based campaigns and customer communications. Ability to work independently, take ownership of campaigns, and drive measurable results. Excellent communication and project management skills. Preferred Qualifications Degree in Marketing, Business, Communications, or a related field. Digital marketing certifications (Google Ads, Google Analytics, SEO, CRO). Knowledge of SaaS marketing metrics such as CAC, LTV, and churn rate. Experience with email marketing, automation tools, and content marketing. Benefits and Perks Our comprehensive offering is designed around flexibility, well-being, and continuous growth, ensuring that you have the support and resources to excel both professionally and personally. Competitive Salary : £40,000 - £45,000 per year, with the opportunity for salary reviews and increases (based on performance). Performance Rewards : up to 10% bonus after a year of service. Generous Holiday Allowance : 25 days holiday plus bank holidays. Health insurance : private health insurance including regular health screenings and consultations, dental care, and vision tests. Lifestyle Benefits : benefit from up to 50% discounts at selected gyms and exclusive lifestyle accessory offers and rewards to support your physical health and well-being. Mental Health Support : access to up to 8 free Cognitive Behavioural Therapy (CBT) sessions and annual subscriptions to mindfulness apps like Headspace. Retirement : We contribute 3% to your pension, for every 5% you contribute. Training : 10% of your time is dedicated towards learning. Powerful computer to work from your home. Cycle to work scheme. Flexible Working Options : hybrid setting (3 days in the office from the creative studio, in the heart of London), with flexible hours.