PHD Global has an exciting opportunity for a talented biddable media expert, with experience running complex, multi-market agency operations, as we roll out a new global operating model for one of our biggest and most prestige FMCG clients.
The Role:
Managing the biddable media governance program for the client's best practice across search, social and programmatic, this individual will play a key role in ensuring consistent application of known best practices and mandated global requirements. Ultimately achieving global efficiency and effectiveness targets.
Reporting into the Global Programmatic Director to elevate best practice guidelines in line with econometrics, attribution and media performance insights. From developing new guidelines with our primary DSPs and Social partners to refining and governing existing global platform scorecards. Collaborating with regional platform leadership to calibrate accordingly for regional nuance.
Operationalising enablement programs in market. Including, but not limited to Programmatic Supply Path Optimisation, scaling bid optimisation solutions, omni media growth strategies and developing custom solutions for data-driven sales driving tactics with our global partners. Partnering with the Data Solutions Director to land and scale new data products using the client’s 1P data in more markets with consistently.
The right candidate will have:
Have experience in activating social, social and programmatic media.
Whilst this role will not involve activating campaigns in platforms, having the experience in doing so at scale and ideally in multiple international markets is critical in order to succeed in building trust with the local agency activation teams and highly experienced clients.
Be highly organised with attention to detail.
The client have extremely high standards for alcohol advertising regulations, media supply chain transparency, brand suitability and best practice governance. The Digital Platforms Director is required to manage multiple complex workstreams simultaneously, whilst having an eye for detail.
Have an opinion on the industry and how we should respond
A genuine interest in the digital media industry and willing to share their experience and knowledge is crucial. An understanding of the programmatic supply chain and evolving space of bid optimisation will be required in order to build a competitive advantage for our client.
Be a natural collaborator and leader
Work and collaborate with internal teams (digital media, data innovation, digital operations, and regional teams in particular) as well as external (client, consultants, contractors, media partners). You will need to liaise with different teams in different parts of the world to make this role work.
The right candidate should be:
- Passionate about the pace of change in digital media
- Have a point of view on the media industry.
- The ability to simplify the complex
- A great project manager
- A clear, concise communicator
- Be confident in voicing your opinion with senior stakeholders
- Interact with detailed and big picture stakeholders
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
https://www.phdmedia.com/
Be Your Best
We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.
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