SENIOR ACCOUNT MANAGER
Location: Poland Street, London
Reports to: Account Director, Creative Services
Direct Reports: This role may manage Account Managers, Creative Services and Designers (1-2 direct reports)
Why choose Tag?
We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. With 2,700 experts in 29 countries across the world, we are a global team of collaborators, innovators, and motivators.
We pride ourselves on creating empowering, safe, and supportive environments for all our employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
We can’t bring big ideas to life without exceptional people. At Tag, we respect individuality and the power of the collective. We want people to be themselves, unafraid to voice ideas, no matter how big they are or who they come from.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society.
dentsu was founded over 120 years ago and proudly counts nearly 72,000 employees around the world.
The role
The Senior Account Manager acts as a key relationship manager with client stakeholders and should aim to develop a deep understanding of the client’s business, priorities, and strategies.
Works directly with clients and staff to oversee portfolio of work, including budgets and briefs from start to completion as well as other projects for our clients, and ensures that project goals and objectives are met within the agreed upon time, scope, budget, and resource requirements.
Responsibilities
- Oversee briefs from start to completion, ensuring quality at every stage
- Manage the client relationship, assessing needs, making recommendations and managing budget and timeline
- Be the central conduit for all project communication and status updates in collaboration with Project Managers
- Interact with internal teams as well as external print and production vendors to oversee project delivery from start to completion
- Use creativity to solve client communications challenges, resolve service delivery issues and improve productivity
- Identify and troubleshoot technological bottlenecks in workflow and/or asset management systems
- Work closely with the internal teams to ensure designs are branded properly and meet the highest quality standards
- Resolve issues escalated by the client and communicate significant issues to the Director
- Use feedback from monthly and quarterly client meetings to meet client expectations
- Advise customers as to potential benefits, features, and capabilities of new or revised services and service enhancements
- Build relationships with end users; manage their perception and expectations
- Accurately quote all jobs and keep the client updated regularly with any additional costs. Invoice all projects on final delivery
- Be accountable for overall financial performance of projects against budget. Assist department and clients with budgeting process
- Assist in preparing and reviewing the monthly invoices
- Follow up with clients on overdue invoices
- Meet monthly financial duties as part of the month-end accounting process
- Forecast monthly results
- Develop and analyze the monthly performance and progress reports, including expense management and achievement of financial targets
- Provide valuable input for monthly and quarterly client meetings; preparing data/content and be able to present to Senior Client Sponsors
- Assist Director with KPI reporting
- Ensure contract, pro-forma and other internal controls compliance
- Understand site financial targets, analyze trends, identify shortfalls, and help to create action plans to recover revenue or cut expense
- Act as the initial escalation point for client
- Develop, mentor and train Account Coordinators & Account Managers
- Seek opportunities to expand services with the client
- Maintain close contact with Client Services team who are also on the same account and provide input into Account Plans
Skills and Experience required
- 4+ years of experience in handling client briefs from start to completion
- A Bachelor’s degree in Marketing, Media, Design, Sociology degree or equivalent. A combination of education and work experience can be substituted
- Experience with digital pharmaceutical promotional marketing and field force sales enablement tools is strongly preferred
- Understanding of production processes and the essentials of a good brief
- Excellent customer service skills
- Excellent written and verbal skills
- Excellent understanding of cash flow
- Be highly organized, detail-oriented and be able to multitask and prioritize workload
- Previous experience with project management applications
- Solid understanding of the Microsoft Office suite
- Understand the client billing process
As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.