CRM Marketing Manager

CRM Marketing Manager Who are we looking for? We are currently looking for a new CRM Marketing Manager to join our CEG Digital division. The role is on a full-time, permanent basis. The location for this role can be either in Cambridge or Newcastle, United Kingdom (please ensure you mention the preferred location). As a key member of the CEG Marketing team, reporting Director of Marketing Content and Communications, the CRM Marketing Manager is responsible for managing and executing CRM engagement programs to enhance student enrolments. This role involves implementing targeted CRM campaigns, ensuring the effective use of marketing automation technologies, and optimizing data-driven strategies to improve channel performance. A strong foundation in B2C marketing, with an emphasis on marketing automation, segmentation and analytics is essential. You will work closely with colleagues to drive improvements in digital marketing and CRM practices. Other key activities as a CRM Marketing Manager: * Execute CRM communication campaigns throughout the customer lifecycle to maximize student enrolments and revenue. * Develop plans and implement targeting and segmentation on behaviour and preferences. * Assist in setting KPIs and developing reports and dashboards for data-driven optimization decisions. * Manage and motivate the CRM marketing team, fostering a collaborative and high-performance environment. * Support the tech roadmap and data strategy to continuously enhance our CRM practices. * Build and maintain productive, professional relationships with key personnel within CEG Digital. * Plan, build, and execute digital marketing automation strategies with support from the Content, Operations, and Recruitment teams. * Develop and implement testing plans for key digital assets to improve campaign performance. * Serve as a key point of contact for the customer database, identifying opportunities to improve marketing systems and data management. * Ensure email marketing best practices and data protection compliance & Optimize marketing automation campaigns based on KPIs. Aspects we will be looking for: * BA/BS or equivalent experience in Marketing or Digital Marketing & Solid knowledge and experience in traditional and digital marketing. * Solid experience in Database Marketing, including creating marketing lists and reports. * Experience translating business requirements into data-driven marketing executions. * Familiarity with campaign execution processes, A/B testing, and performance tracking. * Experience managing projects involving integration across systems is a plus. * Proficient in marketing automation systems (MS Dynamics suite preferred). * Strong analytical skills. * Ability to manage multiple projects simultaneously. * Understanding of consumer psychology and behaviour & Sense of ownership and accountability. * Critical thinking and problem-solving abilities. * Team player with the ability to collaborate across departments. * Good time-management and project management skills & Strong attention to detail. * Excellent interpersonal and communication skills We may be interviewing as we receive applications, therefore the vacancy may close earlier than the end date specified. Please apply as soon as possible to be considered. Why you will love working here? Working in our CEG Digital team, you will have the opportunity to work with a team who have a shared focus of collaborating and improve the lives of learners around the world. You will have the best of both worlds, the opportunity to grow personally whilst helping students develop. The post-holder will work closely with team members at our partner institutions, including academic teams. Join a respected, global education organisation that provides a friendly and supportive work environment to its diverse range of colleagues. Cambridge Education Group’s flexible and fast-paced experts help learners around the world to Achieve More. What does CEG Digital do? Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding educational experience. CEG Digital is part of Cambridge Education Group a global company with its headquarters in Cambridge, UK. Benefits: * Private Medical Insurance & Life Assurance cover * Perkbox (includes hundreds of discounts) * Salary sacrifice Car Leasing Scheme from Tusker * Salary sacrifice Cycle to Work scheme & Salary sacrifice Technology Purchasing Scheme * Employee Assistance Program (EAP) – giving caring and compassionate support to all staff, as well as dedicated * Mental Health & Wellness Champions * Discounted rates on Master’s degrees with CEG Digital & Partner Universities (25% off) Pension – Royal London salary sacrifice pension scheme currently 5% employee minimum contribution and 3% CEG employer contributions. Holiday – Enhanced holiday of 25 days plus U.K bank Holidays. Closing Date 31 October 2024 CRM Marketing Manager