Performance Marketing Analyst - Contract
£375/day inside IR35
12 months Contract
Location: London / Hybrid (2 days a week in London)
Start: ASAP
This Fortune 500 global technology business is looking to find a Performance Marketing Analyst to join a thriving organisation with millions of users worldwide.
The Role:
· You will analyse digital media channel data to deliver a holistic view of the users focussed media and see how it links to the quality of leads.
· Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team.
· Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads.
· Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type.
· Explore digital attribution models and implement to give accurate data-driven attribution to their digital channels.
· Build dashboards to help the business understand cross-channel demand generation effectiveness and recommend course of action for both future and in-life improvements.
· Work with the Sales Operations team and global partners to streamline their lead pipeline and enable a robust lead scoring model.
· Work with the Sales Team to understand drivers behind lead quality and optimise the lead lifecycle management to improve conversion rates.
· Assist in the delivery of integrating various lead data sources and stitching them together across their database systems.
Skills:
· Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling, advertising effectiveness or similar quantitative insights driving marketing performance.
· Strong understanding of different marketing channels (SEM strategies, PPC, Digital Media and OOH campaigns as well as in-person events) both online or offline.
· Good understanding of the ad tech ecosystem.
· Strong stakeholder management, partnership and influence.
· Ability to connect multiple data sources and unearth patterns of meaningful insights.