Marketing Executive

Job Title: Marketing Executive Location: Cheltenham Salary: £24,000 - £30,000 per annum Job Overview: Our client, a dynamic and innovative company based in Cheltenham, is seeking a motivated Marketing Executive to join their team. The ideal candidate will play a key role in driving marketing initiatives and enhancing the company’s online presence. The successful applicant should have experience in social media management, content creation, and e-commerce, along with relevant qualifications in marketing and a strong understanding of digital marketing strategies. Key Responsibilities: * Manage and develop the company’s social media platforms (including Facebook, Instagram, Twitter, LinkedIn), creating engaging and shareable content that resonates with target audiences. * Design and implement effective marketing campaigns to drive traffic to the e-commerce site, optimise conversions, and increase sales. * Collaborate with the marketing team to create high-quality written and visual content for various platforms, including blogs, email newsletters, and website copy. * Monitor, analyse, and report on the performance of social media and e-commerce activities, providing insights and recommendations for continuous improvement. * Implement SEO best practices to enhance website visibility and organic search rankings, ensuring content is optimised for relevant keywords. * Conduct keyword research and competitor analysis to inform marketing strategies and improve search engine optimisation (SEO). * Stay up-to-date with the latest trends in digital marketing, social media, and e-commerce, implementing best practices to enhance overall marketing strategies. * Support the planning and execution of promotional events, campaigns, and product launches. * Assist with customer engagement strategies to build brand loyalty, enhance the customer experience, and drive repeat business. Requirements: * Proven experience in social media management and content creation. * Relevant qualifications in marketing (e.g., degree, diploma, or professional certification). * Solid understanding of e-commerce principles, digital marketing tools, and best practices. * Knowledge of SEO optimisation techniques and familiarity with analytics platforms (such as Google Analytics). * Excellent written and verbal communication skills, with a keen eye for detail. * Creative mindset with the ability to generate innovative ideas and solutions. * Strong organisational skills and the ability to manage multiple projects simultaneously