Job Title: Marketing Manager
Location: Newcastle Upon Tyne
Employment Type: Full-time
About Our Client:
Our client, a well-established and growing business based in Newcastle, is seeking a Marketing Manager to join their team. They operate across various industries, delivering top-notch products and services to a broad customer base. As they expand, they are looking for a dynamic marketing professional who can drive their marketing efforts, enhance brand visibility, and support business growth.
The Role:
As the Marketing Manager, you will take ownership of the marketing function, working closely with leadership to craft and implement marketing strategies. You’ll manage both digital and traditional marketing channels, lead content creation efforts, and support the sales team with targeted campaigns. This role is ideal for a versatile and hands-on marketer with a broad skill set, looking to make a significant impact.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies across multiple channels (digital, social, print, email, etc.)
- Oversee content creation for websites, blogs, and social media platforms
- Collaborate with the sales team to design campaigns that drive lead generation and customer retention
- Manage and analyse campaign performance using data-driven insights to optimize marketing efforts
- Enhance brand presence and ensure consistent messaging across all platforms
- Manage external agencies and vendors for design, advertising, and PR efforts
- Budget management to ensure efficient use of resources and maximum ROI
- Stay updated on industry trends and competitor activity to maintain a competitive edge
Key Requirements:
- Proven experience in a generalist marketing role, with exposure to both B2B and B2C
- Strong knowledge of digital marketing (SEO, SEM, social media, email marketing)
- Excellent communication skills, both written and verbal
- Hands-on experience with CRM and marketing automation tools
- Strong organisational skills with the ability to manage multiple projects and deadlines
- Analytical mindset with a focus on performance metrics and data-driven decision-making
- A proactive, creative, and solutions-focused approach to marketing challenges
- Team player, able to collaborate with internal stakeholders and external partners
What’s On Offer:
- Competitive salary package
- Opportunity to shape and lead the marketing function
- Work in a growing company with a collaborative and supportive team culture
- Potential for career growth and personal development
- Flexible working environment
How to Apply:
If you are a talented and versatile marketing professional ready for your next challenge, we’d love to hear from you! Click 'apply now' and a member of our team will be in touch.