Senior Digital Marketing Manager

POSITION GUIDELINES POSITION: Senior Digital Marketing Manager (Full time) DEPARTMENT: Marketing and Communications Department REPORTING TO: Senior Director of Marketing and Communications RESPONSIBLE FOR: 2 social media executives and 2 content executives SALARY RANGE: £37,791 - £42,534 PURPOSE: Reporting to the Senior Director of Marketing and Communications, you will be responsible for the development and implementation of Visit Belfasts web and digital strategy, leading to the achievement of set objectives and targets, promoting Belfast as a leading tourism destination in line with the marketing strategy and objectives as set out in Visit Belfasts New Horizons Tourism Strategy 2024-27 and its annual Business Plans. OVERVIEW: With support from appointed agencies, responsible for the new development and management of Visit Belfasts suite of websites, social media channels and email marketing activity. Creating and managing the content marketing plans with the digital marketing team and input from the wider marketing and communications team, together with delivering set web, social media and email marketing key performance indicators. DUTIES AND RESPONSIBILITIES: Plan, develop and implement Visit Belfasts digital strategy across all existing and future platforms and activity, including websites, SEO, social media, email marketing, paid online advertising, interactive touchscreens, apps and digital marketing campaigns in line with Visit Belfasts digital targets and KPIs. Develop, manage and coordinate sizable digital development projects across websites, apps, screens and other platforms. Develop, manage and coordinate digital marketing campaigns across websites, social media, paid online advertising, search, email marketing and other platforms, working with campaign partners and external agencies and organisations as required. Develop and manage email marketing and social media marketing plans and activity, in line with Visit Belfasts KPIs and business plans. Liaise with the Senior Marketing and Comms Manager and the Marketing Manager to develop and co-ordinate integrated marketing campaigns targeting Northern Ireland, Republic of Ireland, Great Britain and other locations. Support the Commercial and Partnership Managers to develop and improve commercial advertising and partner opportunities across Visit Belfasts digital platforms to increase commercial income. Manage third party supplier contracts and relationships with Visit Belfasts digital and design agencies, including procurement of services, administration, and briefing and delivery of projects and managing activity within set budgets and timescales. Report to Senior Director of Marketing and Communications in management of the web and digital marketing budget. Oversee digital elements of corporate, strategic and regional tourism partnership agreements and Service Level Agreements, ensuring all targets are met and monitoring reports maintained. Manage the coordination and evaluation of research and monitoring of Visit Belfasts digital platforms, campaigns and other digital marketing activity including competitor analysis and benchmarking as well as monitoring of advancements in new digital technology and marketing which are then incorporated into Visit Belfasts digital strategies and plans. Create content for and contribute to departmental reports, business plans, Service Level Agreements and evaluations, demonstrating activity delivered against set objectives and KPIs. Ensure applicable legislation and digital best practice guidelines are adhered to, including General Data Protection Regulation, accessibility, usability and IT security. Manage the implementation of Visit Belfasts brand and the Belfast city / Embrace A Giant Spirit brand across Visit Belfasts digital platforms and marketing activity. Recruit and train new members of staff as required. Represent Visit Belfast at partner and industry events, including presenting on Visit Belfasts digital platforms and activity. Develop and maintain strong working relationships with Visit Belfasts partners and key stakeholders including Belfast City Council, Tourism Northern Ireland and Tourism Ireland. Communicate effectively with other Visit Belfast departments to ensure integrated activity across the organisation. Ensure comprehensive Belfast and Northern Ireland product and campaign knowledge is fully developed and maintained, keeping abreast of all new products, initiatives, events and festivals. Undertake other duties as may be required by the Senior Director of Marketing and Communications and Visit Belfasts Senior Management Team. MANAGEMENT AND SUPERVISION: To assist with the recruitment, management and development of staff within your team and undertake appraisals and identify training needs as required. To participate fully and contribute effectively in the marketing and communications management team of Visit Belfast and contributing as required to other teams and cross company areas of work. Reporting to the Senior Director of Marketing and Communications, prepare, monitor and control the budgets of the key result areas relating to web and digital within the Marketing and Communications Department. Assist in the preparation of reports and submissions for the Board and its committees and the CEO. OTHER: To undertake work out of normal office hours as required. To carry out all duties with full regard to Visit Belfasts equal opportunities and fair employment policies. Travel on behalf of Visit Belfast is an essential part of the job. Clean driving license and access to a car for work purposes is desirable. To undertake any other duties as required by Visit Belfast. Senior Web and Digital Marketing Manager Job Specification Qualifications Third level degree qualification (or equivalent) in a relevant subject area, or 5 years of experience working in a relevant web and digital marketing area at an appropriate senior level. CIM qualification, Digital Marketing Diploma or equivalent. Relevant Experience Minimum of 3 years of experience in the following: working in a web and digital marketing agency or discipline, with experience of managing budgets and teams. Website design and development projects developing and implementing web and digital marketing plans, digital campaigns and online activity. developing and maintaining websites, SEO and Content Management Systems. developing and managing social media channels and organic and paid communications. developing and managing email marketing strategy, communications and software. experience of Google Analytics reporting Experience of managing Word Press, Simple View or similar. Experience of SEMrush SEO reporting or similar Experience of Hootesuite or Brand Watch social media scheduling platforms Experience of managing an agency/technical supplier. Experience of generating commercial benefit through digital solutions. Experience working in the tourism sector Special Aptitudes Strong leadership and presentation skills. Excellent verbal and written communication skills. Analytical, planning, project management and organisational skills. Business planning and report writing skills. Experience in developing and managing stakeholder relationships. Strong website, digital marketing and design aptitude. Entrepreneurial skills, self starter, drive, enthusiasm and team player. Ability to demonstrate informed knowledge of innovation in Web and digital marketing Circumstances Available to work outside normal hours. Willing to travel as required. Clean driving license and access to own transport.