Expectations
The Senior Digital Marketing Officer will be a creative and energetic individual. Working alongside colleagues in the central Marketing Team, they will support with driving the digital marketing strategy, ensuring that the business is effectively represented across key digital marketing channels.
Their passion will be in all things digital, driving enquiries through digital media channels but also the creation of quality and engaging content which can showcase the richness of our daily lives in our business across social media and online channels. Working alongside our Senior Digital Marketing Manager, you will take direction from the Marketing Strategy in delivering meaningful content that showcases the very best of our schools.
This exciting role will help shape and influence our digital marketing approach whilst also being part of a dynamic and fun-loving team.
Duties and responsibilities
The main duties and responsibilities of the role are listed below; however, please note these are not exhaustive but highlight the main tasks required.
Social Media
- Working with the Senior Digital Marketing Manager, lead a forward-thinking multichannel social media strategy, capitalising on all avenues and opportunities with inbuilt reporting.
- Supporting with the sourcing and scheduling of content on various channels such as social media (including Instagram, Facebook and LinkedIn) ensuring all postings are delivered in the appropriate tone.
- Own and manage the LinkedIn and Foundation-wide YouTube/Vimeo strategy.
Digital Campaigns
- Support the Senior Digital Marketing Manager in the development of targeted digital advertising campaigns to drive attendance at Foundation wide open events and other enquiry generating activity.
- Own and deliver the annual Foundation wide search strategy, including both organic search (SEO) and paid (PPC) search, reporting monthly on developments.
Digital Content Creation
- Assisting the Senior Digital Marketing Manager with the development of the Digital Content Plans.
- Direct and produce effective, entertaining and informative content (such as photography, film, blogs and news stories) to support a truly virtual experience for prospective clients.
- Plan, create and edit quality content (including video reels, photography, images and blog content) for our target audiences
Website
- Own the website pages ensuring that content is engaging, up-to-date, compliant, optimised for search benefits and consistent with the wider-brand.
- Take responsibility for ensuring the website remains up to date and compliant at all times, ensuring all information and images are accurate and current.
- Supporting the Senior Digital Marketing Manager with the development of planned website content, such news stories, campaign landing pages and website pages.
- Support with any website infrastructure changes (e.g. review of existing website, customer journey improvements).
Digital Adoption
- Continually review, assess and explore new digital trends and technologies for their suitability to ensure our digital marketing is highly effective.
- Support with the consideration and adoption of new social media channels.
- Ensure a thorough understanding of our digital target market and develop on-going strategies to enhance and promote our reputation.