Tropicana Marketing Manager

Do you want to lead one of the most iconic drinks brands in the world, and lead an exciting transformation that will change the way the brand and category is perceived?

We are looking for a Tropicana Marketing Manager to join our very motivated and driven team.

Tropicana is the UK’s no1 chilled juice brand (worth £200m RSV) and a top 50 most loved consumer brand in the UK but the category is becoming commoditised. We need to shift the narrative from ‘juice is juice’ to ‘Tropicana is THAT Juice’ and build next-level brand differentiation and fame for the brand.

In this role you will :

• Lead the Tropicana brand growth strategy over a 18m and 3-year timeframe, leveraging strong insight skills, and in- depth consumer and market understanding to inform the breakthrough strategy and how to win plans.

• Lead the Tropicana portfolio strategy, defining clear portfolio roles and prioritisation

• Lead the renovation and innovation strategy and pipeline for Tropicana across packaging and product and lead the execution of innovation in chilled Juice.

• Working closely with the UK&I Marketing Director in the development of outstanding through-the-line communications plans off the ‘It’s THAT Juice’ platform that will transform brand salience, and differentiation. You will partner with the head of social and digital and the shopper marketing teams in the brilliant end to end execution.

• Own the performance of Tropicana in the UK, working closely with insights team and category to be one step ahead on performance, drivers, and proactively recommending interventions & ensuring actionable insights are fed back into the business as required.

• Drive the Consumer obsession, along with the Marketing Director UK&I and Insights lead. You will play a key role in driving the consumer centricity of the business, ensuring insight at the heart of decisions and fostering a culture of curiosity.

The successful candidate will have:

• Have a proven track record in developing successful brand growth strategies that have driven brand turnarounds and category out-performance, within consumer goods categories, and ideally other commoditising FMCG categories.

• Highly experienced in leading innovation and communications strategies and plans. Within brand comms you will have highly developed first hand digital / social knowledge and experience in delivering memorable brand experiences.

• A restlessness around winning in the market and delivering top-tier performance.

• An ‘act like it is your business’ mentality and sense of accountability and passion.

• You will be able to work exceptionally cross functionally. Essential in Tropicana Brands Group is the ability to work across teams, sometimes as lead, sometimes as an input with the outcome of winning and flying together.

• A Highly curious and consumer centric with natural passion for brands, and takes a proactive interest in consumer trends and behaviour.

• You are wired for action, highly proactive, know when to move into execution & act with pace, are entrepreneurial & willing to take some risks

• Contagious energy sets clear compelling vision that others want to come with you on.

Don't hesitate to contact us if you want more information !

This role requires 3 days in the Office ( London - Farringdon )