Senior Conversion Rate Optimisation (CRO) Consultant (UK Based)

Senior CRO Consultant (UK based) About Station10: Station10 was the codename for Bletchley Park, the home of the WW2 code breakers. We might not have a top-secret base (…we’re based in Farringdon!), but like them, we decode vast amounts of data to crack seemingly impossible problems. We translate data into everyday language that drives positive change and accelerates strategic growth for a range of clients, through defining, improving, and transforming the digital and customer experience. We are looking for a Senior CRO Consultant to join our growing team and play a key role in delivering impactful conversion rate optimisation strategies for a range of clients. As part of a fast-paced and collaborative environment, you will work closely with some of the industry’s best talent to provide solutions to complex data and optimisation challenges. The successful candidate will have a unique opportunity to define, implement, and lead CRO programmes for enterprise clients, contributing to the strategic growth and direction of our consultancy. Key Responsibilities: Lead CRO Programmes : Define and implement data-driven optimisation strategies for multiple clients across various industries, ensuring measurable improvements in conversion rates. Client Engagement: Act as the primary point of contact for clients, guiding them through the optimisation process and managing day-to-day communications to ensure client satisfaction and project success. Create trusted partnerships to consistently deliver value to our clients Experimentation & Personalisation : Develop, run, and analyse A/B, multivariate, and personalisation tests using industry-leading tools such as Adobe Target, Webtrends Optimize or Optimizely. Cross-functional Collaboration : Work closely with internal teams (PM, developers, analysts etc.) and client stakeholders to ensure the alignment of CRO strategies with broader business goals and customer needs. Data Analysis & Reporting: Perform in-depth quantitative and qualitative research to identify conversion opportunities and provide actionable insights and recommendations through robust data analysis. Optimisation Strategy: Design, test, and iterate on CRO tactics to optimise website pages, user flows, and customer touchpoints, ensuring an exceptional user experience. Mentorship & Knowledge Sharing : Mentor junior team members, providing guidance and promoting best practices in CRO. Foster a culture of continuous improvement through knowledge sharing across the team. Documentation & Process Management : Produce clear and thorough documentation for CRO programmes, from test ideation to implementation and analysis. Ensure projects are managed efficiently and delivered on time. Continuous Improvement : Stay up-to-date with the latest trends and best practices in conversion rate optimisation, user experience (UX), and digital analytics to continuously evolve client strategies and internal processes. Work with senior team members and project managers to ensure project tasks are delivered on time and to a high standard, ensuring the successful delivery of client projects. Communicate effectively and proactively with the Station10 team and with our clients. Experience and Qualifications (Required) 3+ years of experience in a CRO role, focusing on experimentation and personalisation for clients. Proven experience running and managing end to end CRO programme. Proven track record in planning, executing, and reporting on A/B and multivariate tests, with experience in one or more tools such as Adobe Target, Optimizely, or Webtrends Optimize, or other similar platforms. Proficient in using web analytics tools, such as Adobe Analytics or Google Analytics, to derive data-driven insights for CRO initiatives. Knowledge of how to optimise the customer journey for higher conversion rates. Demonstrable experience in efficiently managing your own workload to provide the best results for multiple clients; proactively picking up tasks, delivering to the desired level and prioritising activity to meet deadlines. Experience working across cross-functional teams, including developers, UX designers, analysts and marketers, to implement CRO strategies. Excellent communication skills, with the ability to present complex data and CRO recommendations to both technical and non-technical stakeholders. Desired Competencies (Not Essential): Knowledge of HTML, CSS, and JavaScript, with the ability to work closely with development teams on test implementation. Knowledge of SQL or experience with data visualisation tools like Tableau, Power BI, or Looker Studio. Knowledge of website management, either ecommerce, content creation or lead generation Awareness of UX design principles Company Benefits: Company Bonus scheme and pension matching Excellent development programs – dedicated training budgets 25 days holiday - with additional holidays added based on length of service Regular staff social activities and Summer Away Day Flexible working hybrid (part home-based and office-based) – 1 day a week in the office, 4 days remote Great office location - based in the heart of Farringdon Cycle to work scheme Private Medical Insurance Life Cover Pension scheme Being part of this growing team provides a fantastic opportunity for both personal development and career advancement. Additional Information: Here at Station10, we’ve always believed that understanding data means understanding people. For the last ten years, we’ve been translating data into meaningful insights for our customers. We truly believe that a diverse & inclusive environment improves us as a team, and we foster an environment where all ideas are welcome and encouraged. We value differences of opinions and strive to challenge ourselves continuously to provide the best industry leading solutions for our clients, as well as create the best environment to work in. This role plays an important part in our growth plan, and we look forward to welcoming the right candidate into the Station10.