Marketing Brand Strategy and Planning Manager

Want to work in a newly created strategic Marketing role where you’ll be heavily embedded in a market leading business as they enter their next phase of growth?

Are you a great communicator, who can work across multiple functions of a business?

To work closely with the Marketing Director and help shape the brand strategy?

Purpose of the role

To liaise with the business to develop a deep understanding of long-term commercial objectives; to translate these commercial objectives into actionable, agreed brand and marketing objectives informed by audience insight; to develop the overall 1-3 year marketing strategy that will deliver on these objectives

Responsibilities

• Work closely with the Executive team and business stakeholders to understand commercial objectives and align brand strategy to commercial activity.

• To be accountable for developing the long-term brand and marketing strategy to meet these objectives.

• To work with key stakeholders and the Insights team to develop a thorough understanding of core audience requirements.

• To prepare robust brand and marketing investment cases to meet audience needs and commercial objectives, defining budgets and expected ROI.

• To own the overall marketing and communications calendar across all consumer touchpoints including oversight of all direct customer communications (predominantly email), with clear targets and KPIs for each activity in support of the commercial objectives.

• To monitor performance and campaign delivery against annual plans; to lead on refining and adapting annual plans and investment strategy using MI and data shared by the Commercial Analytics Executive.

• To provide effective line management for the Marketing Operations Executive, with ultimate accountability for their output.

• Where necessary, be accountable for the relationship with third party suppliers, including any initial engagement and periodic reviews, ensuring competitive terms.

• To implement robust methods for monitoring and measuring the effectiveness and value of marketing activity

• To undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.

The Candidate:

• Deep understanding of marketing strategy, investment strategy, communications strategy and ROI measurement

• Ability to translate commercial objectives and market insight into marketing strategy • Strong project and budget management skills

• Strong communication and interpersonal skills, including presentation skills

• Proven ability to collaborate with and influence cross-functional teams and external partners • Strong stakeholder management skills

• Commercially astute – comfortable with detailed financial planning and able to analyse marketing and trend data, extract meaningful insights and make decisions Critical knowledge required

• Understanding of the financial services sector and market demands

• Understanding of marketing planning processes

• Understanding of marketing performance monitoring systems