CRM Lead

Our client, ThruDark, are seeking an elite CRM Lead—someone who thrives in the fast-paced, high-performance world of data-driven marketing and customer engagement. This isn't just another role; it’s a mission to elevate the customer experience and take ThruDark’s loyalty and retention strategies to the next level. The Mission: Strategic Architect: Lead the development of a comprehensive CRM strategy with pinpoint accuracy, aimed at bolstering customer retention, loyalty, and increasing lifetime value. Every move matters. Data Commander: Dive deep into customer behavior and insights. Use this intelligence to craft personalized, data-driven campaigns across email, SMS, and loyalty platforms that hit the mark every time. Targeted Precision: Segment audiences with surgical precision, ensuring that every message resonates with the right customer at the right time. Automation Specialist: Design automated workflows for onboarding, re-engagement, win-back, and loyalty campaigns that run like a well-oiled machine. Tactical Analyst: Track, measure, and optimize CRM performance metrics—open rates, conversion rates, CLV, and churn rates—ensuring continuous improvement and mission success. Optimization Expert: Use A/B testing to continuously refine campaigns. From subject lines to content, you’ll find and deploy the winning formula. Customer Journey Specialist: Identify touchpoints where the customer experience can be refined and optimized. The goal is seamless, omnichannel integration and superior engagement at every step. Data Guardian: Uphold data accuracy, ensure compliance with GDPR, and manage customer information with the highest level of precision and integrity. Cross-Team Collaborator: Work side by side with Marketing, E-commerce, and Content teams, aligning CRM efforts with broader business objectives to maximize impact. Required Capabilities: Experience: A minimum of 3-5 years in CRM, email marketing, or a related field, ideally within e-commerce or a performance-driven brand. Technical Mastery: Command of platforms like Klaviyo, BI/Data stacks, and loyalty apps such as Loyalty Lion or Yotpo. Analytical Precision: A sharp eye for data, with the ability to extract insights and drive strategic decisions. Customer-Centric Vision: A deep passion for understanding customer behavior and improving their lifecycle experience. Operational Excellence: Capable of juggling multiple projects while maintaining flawless execution. What They Offer: Competitive salary and pension scheme. Exclusive clothing and staff discount allowance. Access to an onsite gym. A dynamic, passionate team environment with regular team events. Generous holiday scheme Hybrid working scheme    ThruDark isn’t just looking for a CRM Lead; they are looking for someone who’s ready to command and conquer. Apply now