Head of Growth Marketing

About the Company We are working with a rapidly growing company that offers a cloud-based finance software (SaaS), that is disrupting the existing market. The management team has an impressive track record of success and is well backed. Their solution is built for the cloud, fast to implement, integrates easily with other systems; it offers automatic updates, is easy to use remotely and on any browser; and more user-friendly than existing options on the market. They have been recognised as one of the fastest growing companies in the UK and one of the 'best places to work'. The Role: The Head of Growth Marketing will play a critical leadership role in driving demand generation and digital marketing efforts for this fast-growing B2B SaaS scale-up. Reporting directly to the CMO, the Head of Growth Marketing will own the strategy to build a predictable revenue generating engine, growing marketing funnels, generation quality leads, building Account-Based Marketing (ABM) disciplines and helping build predictive analytics and AI capabilities. The candidate will bring a "player/coach" mindset, capable of leading a small but growing team while also being hands-on with demand generation activities. Key Responsibilities: Demand Generation Strategy: Own and develop the full-funnel demand generation strategy to drive pipeline growth across inbound, outbound. Ensure alignment with the company’s overall revenue targets. Digital Marketing: Lead and optimise digital marketing campaigns across search engines (SEO & PPC), content marketing, and social channels, with a particular focus on LinkedIn as a B2B engagement tool. Account-Based Marketing (ABM): Scale and manage ABM strategies across various vertical markets, ensuring a tailored approach for each sector and alignment with sales efforts. Lead Generation: Build out multi-channel lead nurturing pathways to engage prospects across various touchpoints. Using leading third-party data platforms (such as Cognism and Apollo) to create highly targeted inbound and outbound lead acquisition funnels. Performance Marketing: Oversee performance marketing efforts to drive traffic and conversion through paid search, display advertising, and retargeting campaigns. Leadership: Manage and mentor a growing team of 4 direct reports, fostering a collaborative and performance-oriented environment. Take a hands-on approach to delivering while effectively partnering with CMO, Sales, SDR, and RevOps teams to ensure initiatives are aligned with company goals Marketing Analytics: Develop a data-driven approach to measure and report on the effectiveness of marketing campaigns. Provide actionable insights to optimise spend and maximise ROI. Content Optimization: Collaborate with content and brand teams to ensure all marketing collateral and campaigns are optimised for search engines and aligned with the overall messaging. Skills and Experience Required: Experience: 7+ years of experience in growth marketing, demand generation, or digital marketing, with a focus on B2B SaaS and a strong understanding of the UK B2B market. Expertise in Marketing Tech: Hands-on experience with best-in-breed marketing automation tools and third-party data providers such as HubSpot, Apollo, Cognism, search engines and social media platforms. Leadership Skills: Proven track record of managing and scaling marketing teams. Experience as a “player/coach” with the ability to balance team leadership and hands-on execution. Commercially Driven: Highly commercial mindset with experience driving pipeline and revenue growth through lead generation, inbound/outbound marketing, and ABM strategies. Analytical Mindset: Highly data-driven, with the ability to analyse marketing performance metrics and provide insights for continuous improvement. Collaboration and Communication: Strong collaboration skills with a proven ability to work across departments and partner with senior leaders in marketing, sales, and operations. ABM Experience: Demonstrated success in implementing and scaling ABM strategies across multiple vertical markets. Application Process: If you think you have the skills and experience required for this role and you are ready to contribute to one of the UK's hottest tech companies, we invite you to apply for this position. Please 'click apply' here or alternatively email your CV to [email protected].