Head of Community

Company:  PetsApp
Location: London
Closing Date: 28/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

Head of Community

Role Description:

We are looking for an experienced and dynamic Head of Community to lead our efforts in building and nurturing a vibrant, engaged community. The role requires a strategic thinker with a deep understanding of Web3 communities, excellent communication skills and a proven track record in community management and growth. As a heavily data driven company, you will be expected to monitor trends, leverage their opportunities and drive direct analytical learnings into specific community metrics.

Responsibilities will include:

  • Working with our marketing and social team to grow our online following with a keen eye on increasing engagement and retention.

  • Using direct data to monitor and optimise KPI driven campaigns.

  • Analyze community data and metrics to identify trends and opportunities for improvement.

  • Have empathy for global and local demands ensuring coverage for the broadest possible audience.

  • Grow and manage a high performing community team in line with core company objectives.

  • Oversee community support channels and collaborate with cross-functional teams to deliver an excellent experience to community members.

  • Monitor and moderate community channels to ensure a positive and respectful environment.

In the first 6 months you will:

  • Build & manage regional community channels for our brands.

  • Manage a team of native CMs in those channels.

  • Drive performance of those channels against mutually agreed KPIs.

  • Build data frameworks to help strategic thinking on community growth, working directly with c-suite.

  • Build regional content strategies off the back of HQ marketing and facilitate the "translation" of marketing content into each community as required.

  • Foster community & KOL collaborations alongside the product and growth team against KPIs.

Must haves

  • Experience in building out data frameworks, regional content and community strategies.

  • Strong organisational skills.

  • Ability to distil large datasets and strategies to brief into leadership.

  • Proven ability to scale high quality, data driven, highly engaged communities within Web3.

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