Head of Programmatic

Head of Programmatic About Us Join an exciting, fast-growing marketing company that’s revolutionising the Sports Betting & iGaming industry! We combine cutting-edge technology with data-driven media solutions to deliver real, measurable results. With our custom-built DSP designed specifically for the gambling sector, we’re disrupting traditional programmatic advertising and driving innovation. We already work with some of the biggest names in the industry and are on track to dominate this $14bn market. What are we recruiting for? We’re looking for a talented and driven Head of Programmatic to lead our growing programmatic team and help shape the future of our rapidly expanding business. In this high-impact role, you’ll be responsible for building data-driven media strategies, overseeing campaign execution, and driving client success across major verticals. This is a rare chance to work with cutting-edge ad technology and analytics while making a direct impact in one of the most exciting and fast-growing industries. What will you be doing? * Develop and execute programmatic strategies - Create innovative, data-driven media plans for high-profile clients across multiple verticals, user journeys, and markets. Your strategies will drive performance across display, native, online video, connected TV, and more. * Lead campaign setup and management - Oversee the entire lifecycle of programmatic campaigns, from ad trafficking and generating tags to implementing tracking macros and ensuring flawless quality assurance across browsers and platforms. * Collaborate with cross-functional teams - Work closely with media buying, marketing, and data teams to ensure accurate reporting, campaign optimisation, and smooth delivery. Liaise with clients and stakeholders to communicate strategies and performance results effectively. * Maintain brand safety and compliance - Ensure top-tier brand safety for all clients by managing whitelisting, blacklisting, and adhering to regulations, especially in the gambling industry. * Troubleshoot technical issues - Quickly address ad tech, tracking, and customer journey issues to ensure seamless conversion paths and minimal campaign disruption. * Lead industry innovation - Stay ahead of emerging trends, industry challenges, and competitor developments. Use these insights to drive continuous improvement and push innovation within the programmatic space. * Drive client success - Support the sales team in onboarding new clients, manage pilot programmatic tests, and ensure campaigns meet performance goals, delivering real results and fostering long-term client relationships. * Optimise campaign performance - Analyse large datasets and implement actionable insights that boost campaign performance, acquisition, and retention, driving success for both clients and the business. What will you bring to the party? * 3+ years in programmatic roles, with ideally 1+ year in gambling, fintech, or crypto * Expertise in tools like Google Tag Manager, CDPs, DMPs, and MMPs * Proven experience managing teams and driving client success. * Strong understanding of ad tech, analytics, and industry trends. Perks & Benefits * £60,000 - £70,000 * 25 days of paid holiday * Hybrid working model (mix of office and remote) * Home office setup, learning budget, and regular team socials * Bonus opportunities and potential share options Join us, disrupt the industry, and make your mark