This world famous, world class Advertising agency is looking for a talented Account Manager to join and work on a Healthcare client .The ideal candidate will have experience in pharmaceutical marketing and advertising (candidates with Digital Marketing and Media experience ideal. Candidates from PR and MEdComms are not suitable), working on both
unbranded and branded campaigns across various therapy areas for global accounts and ideally US too. Currently at AM level and with 24+ months of experience
Skills:
? Commercial Acumen: Deep understanding of clients; business models, financial structures, and
commercial priorities. Ability to manage budgets, handle financial trackers, and identify growth
opportunities.
? Client Management: Proactive and strategic account management skills, including leading client-facing meetings, understanding clients; KPIs, and maintaining clear, anticipatory communication with clients
and team members.
? Creative Support and Judgment: Strong capability in developing, articulating, and protecting creative ideas throughout the process. Involvement in the creative process from brief to execution, and providing insightful feedback based on research and industry trends.
? Pharmaceutical and Health Landscape Knowledge: Comprehensive understanding of the
pharmaceutical and healthcare landscape, including the brand cycle, market dynamics, and regulatory environment. Ability to apply this knowledge to develop effective communication strategies and drive
brand success
? ABPI Trained: Familiarity with the Association of the British Pharmaceutical Industry (ABPI) code of practice, ensuring all communications and marketing activities comply with industry standards and regulations.
Personal Qualities:
1. Leadership and Motivation: Ability to lead by example, motivate team members, and maintain high standards. Demonstrates determination and reliability, fostering a positive and collaborative team environment.
2. High Emotional Intelligence (EQ): The ability to read people and understand their emotions, which is crucial for building strong relationships with clients and team members. This includes being flexible,
adaptable, and maintaining calm and control in ever-changing circumstances and project demands.
3. Curiosity and Passion for Learning: Always seeking to learn and grow, staying curious about industry trends and developments. Shows passion for great work, constantly looking for ways to improve and innovate.
The Role - Responsibilities and Capabilities
Commercial
? You have an in-depth understanding and knowledge of your clients’ business, and participate in long-term business
planning.
? You are a commercial partner to your client; you understand their priorities and help them make the right investment
decisions.
? You are the first point of contact on your client business for brand and communications planning.
? You have a strategy for areas of the business that can be converted into commercial and creative opportunities for the
agency.
? You take ownership for developing growth plans for your account, working in partnership with your Business Lead onmajor business, and autonomously on smaller pieces of business.
? Your commercial control around fee and production is excellent, and you help ensure there is clarity on the commercial framework for your team, helping to develop their commercial acumen.
? You actively manage commercial growth opportunities by putting together and negotiating fee proposals for projects.
? You identify opportunities to maximise agency retainers, project fees and production budgets by helping clients prioritise their spend.
? You ensure that you communicate a clear value story for the Agency to help safeguard fees.
? You work closely with your Commercial Lead to develop negotiation strategies.
? You work closely with BLs to develop retainer fee negotiation strategies and manage reconciliations and to develop commercial proposals to convert new business.
? You are business-critical on both your primary and secondary accounts, and are the ‘go-to’ for senior-level clients.
? You are confident in creating presentations that are highly engaging and that sell; both for BAU projects as well as for
organic growth.
? You play a central role in new business pitch teams, working together with BLs and Senior Management, and have
success in converting new clients.
Creative
? You are a creative ally to the most senior creative leads on the business.
? You help to create a shared vision for the ambition for the creative work, and you use your creative judgement to
make the work better.
? Your creative instincts and track record in delivering inspiring creative work are excellent, and your experience allows
you to make decisions about what work is right for the brief and the long term benefit of the client, as well as for the
agency.
? You use strategic understanding, research, cultural insight, industry and business knowledge to underpin your creative
reasoning.
? You create an environment for the best work to thrive and grow and to open up new creative possibilities.
? You are comfortable navigating and defending creative feedback from senior client stakeholders in the absence of the
Creative Lead.
? You help identify new spaces for creativity within the client’s business.
? You have extensive knowledge of all aspects of the production process across a wide variety of channels, and work
with your Production Lead to make the work better in the craft of execution.
Culture
? You provide a clear vision to your team, and create the energy and momentum to bring people with you.
? You have excellent communications skills across all mediums, and are a master of developing and nurturing
relationships - both internally and externally.
? You are comfortable at managing conflict and are able to retain strong relationships even when there are clear
disagreements.
? You promote an inclusive culture; your active listening and consultative style enables you to get the best out of those
around you.
? You delegate effectively and allow your Direct Reports to gain new experiences outside of their comfort zone, in line
with their development plan.
? You propose ideas and initiatives to keep BBH operating as a future-facing, progressive organisation.
? You take an active role in coaching and developing talent, contributing to internal L&D programmes.
? You display a high degree of resilience and ability to remain calm, engaged and in control in all your interactions, and
in all situations.
? You actively create and contribute to your team culture as well as to the broader Agency.
? You bring all of you to work, your passions, your hobbies, creative pursuits and side hustles.