Marketing Insight Officer

Marketing Insight Officer Charity £32,000 Reading | Hybrid The Company:Currently working with one of Just Givings’ Charities of the Year as they continue to grow their customer experience team with a new data and insight role. As Marketing Insight Officer you will:Build dashboards and ways of visualising data that fundraisers can use on a daily basis to track, report on and optimise their campaignsWork with others across the CX team to report against testing schedules and strategiesRun segmentations as required for fundraising teamsEnsure that completed insight is effectively disseminated to internal customers and that they understand and use itWork with the Head of CX to guide, plan and implement market research as requiredWork with the management team to ensure reporting, performance and insight is made available across the organisation for all key channels and activities eg website, CX journeys, email etcStay current with legal and regulatory frameworks, including; Data Protection legislation and the Code of Fundraising Practice, to ensure that all campaigns comply with current email best practice in the industry.Requirement: Experience using PowerBI Digital automation and CX software – eg SalesForce Marketing Cloud Interactive Studio, PeopleStage, Pardot etcFamiliarity with analytical and database toolsHands on experience with content management systemsAdvanced use of an ESP – such as Marketing Cloud, DotDigital or similarIf you're interested in this Marketing Insight Officer please apply below...