Digital Marketing Head

Position Overview: As the Head of Digital Marketing, you will be responsible for developing and executing Suits Me’s digital marketing strategy. You will oversee all aspects of digital marketing, including affiliate marketing, search engine marketing (SEM), social media, and more. This role requires a strategic thinker with a hands-on approach, capable of driving both performance and brand awareness in a competitive fintech market. Key Responsibilities: · Plan, execute, and measure performance-based marketing campaigns, optimizing based on performance data. · Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection. · Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic. · Manage and optimize paid search, paid social, and digital advertising campaigns to maximize ROI. · Analyse and manage marketing data, ensuring accurate tracking, reporting, and maintaining high-quality data integrity. · Contribute to the development and management of marketing attribution models using Salesforce and Pardot to understand the impact of various campaigns on lead generation. · Create multimedia content, including success stories, advertorials, website content, and video content briefs. · Conduct ongoing analysis of campaign performance and provide recommendations for optimization and improvement. · Stay current on industry trends and best practices in performance marketing, making recommendations as technology evolves. · Monitor and report on key performance metrics, including conversion rates, cost per acquisition, and customer lifetime value. · Work cross-functionally, collaborating with other teams and suppliers. Skills and Experience · Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO, and PPC. · Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing · Strong analytical skills with the ability to generate actionable insights from data. · Excellent understanding of marketing attribution models, digital marketing tools, and conversion rate optimization strategies. · Skilled copywriter with the ability to balance a data-driven approach with creativity. · Strong problem-solving skills and attention to detail. · Excellent communication and collaboration abilities. · Ability to adapt to a fast-paced and dynamic work environment. · Experience with Power BI is a plus, but not essential. Qualifications: · Proven experience (2+ years) in digital marketing, preferably within the fintech or financial services industry. · Strong expertise in affiliate marketing, SEM, social media, and digital analytics. · Demonstrated ability to develop and execute successful digital marketing strategies that drive growth. · Proficient in Google Ads, Google Analytics, and social media management tools. · Excellent leadership and team management skills. · Strong analytical skills with the ability to interpret data and make informed decisions. · Exceptional communication and interpersonal skills. · Excellent commercial understanding · Bachelor’s degree in Marketing, Business, or a related field. A master’s degree or relevant certifications (e.g., Google Ads, Analytics) is a plus. Candidates who have learnt on the job are equally welcome to apply About Suits Me Limited: Suits Me Limited is a rapidly growing fintech company based in Manchester and Cheshire. We are at the forefront of innovative financial solutions, empowering our customers to join the banked community in the UK or utilise our service as a secondary account.. With a dynamic team of around 80 professionals, we are expanding our reach and are looking for a passionate Head of Digital Marketing to lead our digital initiatives and drive our growth. Why Suits Me Limited? · Opportunity to be part of a rapidly growing fintech company with a dynamic and collaborative culture. · Competitive salary plus bonus and benefits package. · Professional growth and development opportunities. · A chance to lead innovative digital marketing initiatives that make a real impact. If you are a digital marketing leader with a passion for fintech or a similar industry are the best at what you do and are ready to take Suits Me to the next level, we’d love to hear from you! Application Process: Interested candidates should submit their CV and a cover letter outlining their experience and why they would be a great fit for this role. Deadline: Applications will be reviewed on a rolling basis. Suits Me Limited is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees