Performance Marketing Analayst

Performance Marketing Analyst

5 days in the office local to Newmarket
40,000 - 45,000

Are you a D2C/retail focused Performance Marketing Specialist?

We are working with a direct-to-consumer manufacturing business who are going through a period of growth and expanding their market presence, looking to recruit a Performance Marketing Specialist responsible for the science behind their direct-to-consumer marketing decisions and initiatives. You will be pivotal in managing the customer data coming from many sources including website analytics, call centre statistics and business systems, providing data insights and analysis to streamline marketing process, understand costs, ROI and boost conversion rates.

Your responsibilities:

• Manage the customer data platform, identify customers accurately to build into the brand segmentation model and
• provide insights into customer behaviours.
• Centralise the operational data for all brands direct to consumer activities within the dashboard and report against
• the budget targets.
• Continually look for opportunities to save costs and drive accretive margin contributions.
• Provide recommendations to the wider d2c team for best opportunities on marketing activities evidenced with ROAS and ROI measures.
• Report daily and weekly on sales revenue and margin for each d2c activity and report regularly on customer segmentation performance to the wider marketing team.
• Be responsible for the d2c forecasting process liaising between the sales & marketing, finance and operations teams for demand planning and procurement needs.

Your skills and experience:

• At least two years of experience in a data marketing role, preferably within the d2c sector.
• Knowledge of working with ERP system(s), PowerBi and Shopify Plus is desirable.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions (Google Analytics/GA).
• Experience of taking raw data and generating user-friendly reports for insights.

If you have worked within the retail sector and are happy to be onsite as part of a big marketing team, within an analytical and performance marketing capacity, apply now.