Digital Marketing Manager

Position: Digital Marketing Manager Location: Leeds, on-site Salary: £(phone number removed) This one is for all the creative minds out there, who love to create engaging content, that attracts the eye and drives successful campaigns. My client is a leading software company in Leeds, who are seeking an experienced and passionate marketing specialist to join the team. The Digital Marketing Specialist plays a vital role in the Marketing & Customer Engagement department. Responsibilities include contributing to brand maintenance through marketing campaigns, conducting market research, strategizing with marketing professionals, and creating content to enhance campaign success. This dynamic role involves actively managing web, social media, and PR channels, fostering creativity and energy within the team. They are seeking someone who can produce the content, not just plan it! Key responsibilities: ??Design and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns ??Create and design content for conferences and events ??Establish a framework for tracking and monitoring customer, competitive, and market landscape for ongoing campaigns. ??Formulate strategies to build lasting digital connections ??Generate content with support from key stakeholders. ??Launch optimized online advertisements to increase company and brand awareness. Key skills: ?Highly creative with experience in identifying target audiences and devising digital campaigns ?Experience in creating and maintaining digital content strategies ?SEO/ SEM, Google Analytics, social media & CRM tools with demonstrable experience ?Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns ?Experience with PPC ?Experience in optimising landing pages and user funnels ?Experience with A/B testing Does this sound like you? Apply now with your updated CV and lets chat! BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy