Content Marketing Manager

Join a team of ambitious marketers on the same journey to make an impact!

Are you passionate about crafting compelling content? We're seeking a dynamic Content Lead to join a global brand nestled in the heart of Manchester!

We are assisting a forward-thinking organisation in their search for a Content Lead to join their marketing team. Reporting to the PR, Content & Social Manager, this role involves creating compelling content that drives thought leadership, engages a global audience, and generates quality leads. The Content Lead will collaborate closely with marketing, R&D, and sales teams while managing a talented copywriter!

Day to Day

• Ideate, write, and edit diverse content across digital channels, including whitepapers, infographics, email campaigns, video scripts, and more.
• Occasionally produce content for offline channels, such as event flyers and printed materials.
• Develop and manage a monthly content calendar aligned with business objectives.
• Collaborate with the SEO team to ensure adherence to best practices.
• Create content for partners and develop email/social copy templates for sales and service teams.
• Engage with customers to produce advocacy content, such as success stories.
• Partner with subject matter experts to create a variety of content formats, from blog posts to videos.
• Analyze channel performance and test content variations to optimize conversion rates.
• Stay updated on content marketing trends and competitor activities, bringing innovative ideas to the table.
• Write and edit internal communications, including sales toolkits and awareness emails.

Skills/Experience

• Minimum 3 years in a content marketing role, with experience writing and editing both short-form and long-form content.
• Strong time management and organizational skills.
• Excellent project management abilities and attention to detail.
• B2B experience
• People management experience, ideally overseeing junior content professionals.
• Solid understanding of compelling content strategies and commercial messaging.
• Ability to multitask and prioritize in a fast-paced environment.
• Collaborative team player with strong interpersonal skills.
• Eagerness to learn and adapt to market changes to enhance content marketing efforts.

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