Area Sales Manager

Area Sales Manager – Southern England Our client is a leading UK based business with an extensive product portfolio of 1000+ physical security and safety products. Having built strong foundations over the past 50 years, our client is now actively looking to advance the UK position with the recruitment of a dynamic, relationship-driven Area Sales Manager. This is an active territory with a sales pipeline to immediately develop and expand upon. Benefits: * Commission structure 20% of salary for on target performance * 25 Days Holiday + 8 statutory days * Company Car + Fuel Card * Company Credit Card * Personal Healthcare * Pension Principal Accountabilities: • Selling directly to High Street Locksmiths, Architectural Ironmongers, Hardware shops, Mail Order and E-Commerce distributors. • Managing up to approximately 250 active accounts spread across the South of England. • Targeted on growth from existing accounts • Retention and development of existing customer portfolio (turnover, margin, product mix, price management). • Overseeing single accounts spending up to £250k per annum. • Keeping up to date on market information, including competitor activity. Ultimately you will be a sales hungry individual who thrives on developing existing and new customers, plus: • Ideally has a successful track record in selling security and/or safety products, into retail or distribution channels. • Understand the supply chain. • Demonstrate the ability to manage existing accounts whilst maintaining new business activity. • Understand territory management and are capable of effective time management. • Be commercially astute and can communicate effectively at all levels. • Have strong IT system skills specifically the use of, Excel, PowerPoint, CRMs and presenting via Teams / Zoom. Also provided. • Extensive historical data in multiple report form • Actively maintained CRM system • Existing route plan with customers categorised by business type and viability. • Long serving support staff in both office and field A Typical week might look like: • Call planning for the week / 2 weeks ahead of your traditional locksmith , architectural ironmongery visits where the focus is sales during the call , sharing product info and confidence building, maybe even a little merchandising ( 6-8 week call cycle ) • Face to Face or Teams meeting with Product manager for B2B website or Mail Order reviewing performance, new listings, price management and promotions • Solo or joint site visit for distributor to survey access, product suitability and build confidence on their behalf • Prepare presentation in PowerPoint based on existing templates for Key account meeting or new product offering • Write up notes on CRM If you are interested in this position, please contact SFR Recruitment Solutions. Ironmongery / Doors / Access Control / Door Hardware