Paid Media Account Director

Central Employment are working with a leading provider of digital marketing solutions. They are looking for an experienced and enthusiastic Paid Media Account Director, to manage the UK digital performance strategy for a leading global automotive brand. Newcastle based + hybrid Up to £55,000 DOE + excellent benefits This role provides a unique chance to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team. You will be a senior leader, directly engaging with clients and collaborating with diverse internal teams across the entire digital landscape. Key Responsibilities Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams. Act as the primary contact for R.A.C.E performance, engaging with the client's leadership team. Develop performance strategies based on thorough analysis and teamwork with channel experts. Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches. Analyze overall performance to guide cross-channel budget allocations. Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus). Driving Digital Performance : Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms. Maintain a daily routine of performance analysis, evaluation, optimization, and insights. Review performance data daily to develop optimization plans with channel teams. Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams. Ensure local teams adhere to the performance roadmap. Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes. Performance Planning and Reporting : Lead the performance forecasting and budget approval processes using data-driven methods. Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs. Share insights and learnings across regional and global teams to maximize impact. Connect optimization efforts in multichannel campaigns to strategic reporting, ensuring consistent results. Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes. Skills/Experience : Proven track record in managing performance-focused campaigns across digital channels. Extensive knowledge of Paid Media channels such as PPC, Display, Social, and Programmatic Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding). Ability to convert strategy and planning into effective digital execution. Strong analytical skills to identify actionable insights and improve performance reporting. Competence in integrating specialist inputs into a cohesive performance narrative. Confident in managing and mentoring team members, including direct reports and wider agency staff. Knowledge of the latest trends in ad tech. TPBN1_UKTJ