Paid Media Manager

Paid Media Manager Health Care £50,000 Remote - with Travel in the UK **Must be UK based I am currently working with one of the UK's most trusted healthcare providers, bringing world-class treatments directly to clients. Their mission is to make family possible for everyone; through compassion, collaboration and expertise. If you want to work for a business that helps and supports people, this role is for you! Key Responsibilities: Develop and implement effective paid media strategies aligned with overall marketing and business objectives. (Budget £1m+ per year) Manage and optimize paid media campaigns across multiple channels, including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms. Own landing pages and CRO for paid campaigns working with our Hubspot templates and tools to drive conversion. Conduct in-depth performance analysis and provide actionable insights to improve campaign ROI. Plan and roll-out test and learn roadmaps for paid media initiatives. Stay up-to-date with the latest industry trends, platform updates, new ad formats and best practices. Collaborate with cross-functional teams to ensure seamless campaign execution through engaging ad creatives, effective ad-copy and messaging - and compelling landing pages; Manage budgets (£80k+ per month) and allocate resources effectively to maximize campaign performance. Provide regular performance reports and analysis to key stakeholders. Forecast monthly spend and performance targets using modelling of relevant KPIs. Explore new channels (WhatsApp, TikTok etc to expand paid reach and effectiveness) Ideal Experience: Hands-on experience in paid media campaign management. Strong analytical skills and proficiency in data analysis tools. Expertise in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager and other relevant platforms. Experience with bid management tools and attribution modelling. Excellent communication and presentation skills. Ability to manage multiple projects, prioritize tasks effectively and work to deadlines. Strong understanding of digital marketing and performance metrics. If you are interested in applying for the role, please click the link below!