About 3T:
It’s an exciting time to be joining 3T! Over the last decade, we’ve been recognised as a global leader in database development solutions, with over 400,000 customers from finance to gaming using our MongoDB GUI. We are on a mission to accelerate growth in Enterprise B2B accounts, and are looking for a passionate individual to join our successful team.
This is currently a remote role with plans to move to hybrid working in London in the future. Some occasional travel to our HQ in Berlin will be required.
Role Overview:
As a Product Marketing Manager wishing to progress your career, you will play a crucial role in driving our product’s success through effective research, strategy, positioning, and communication. You will be responsible for understanding market dynamics, developing go-to-market strategies, creating compelling content, and enabling our sales team with the tools they need to succeed. Your efforts will ensure our products stand out in the market and resonate with our target audience.
What you'll do
- Market Research: Conduct customer and market research, competitive intelligence, and win-loss analysis. Use insights to drive exceptional customer experiences and effective product strategies. Stay informed about market trends, customer needs, and preferences to identify growth opportunities and differentiate our products.
- GTM Strategy: Contribute to go-to-market strategies by working with key stakeholders to support positioning, pricing, promotion and distribution to target audiences. Define and execute pre-launch, launch, and post-launch strategies to ensure market penetration and revenue generation.
- Positioning and Messaging: Craft compelling stories that differentiate our product in the market and resonates with our target audience. Develop user personas and define ideal customer segments to effectively communicate product value.
- Sales Enablement: Equip the sales team with the tools, content, and information they need to effectively sell Studio 3T. Develop sales enablement materials and training programs to ensure the sales team can communicate the value and differentiation of our products.
- Data and Analytics: Monitor and report on key performance metrics and use insights to make data-driven decisions that maximize the impact and success of our product in the market.
- Cross-functional Collaboration: Work closely with stakeholders from different departments to ensure alignment and effective execution of product strategies. Foster internal understanding and support through clear communication of product updates and value propositions.
Who we’re looking for:
- You have at least 3 years of experience in a Product Marketing role (or a similar position) and are eager to grow and further develop your expertise in this field.
- You have experience of the full product marketing life-cycle from 0 to MVP.
- You are confident in communicating and presenting to both external and internal stakeholders, including customers, sales teams, and product teams. You’re a strong story teller, can clearly convey ideas, and develop trusting relationships.
- You are customer obsessed and prioritize understanding and addressing customer needs, ensuring that all marketing efforts are aligned with delivering exceptional customer experiences.
- You have a strong understanding of the full funnel buyer’s journey and the complexity of B2B Enterprise sales. You have experience marketing to both technical and decision-maker audiences to navigate and influence buying decisions, and can demonstrate how you have driven growth in Enterprise clients.
- While not mandatory, familiarity with the Pragmatic Marketing Framework and experience applying its principles would be highly beneficial.
If you are a dynamic and driven individual with a passion for product marketing and a proven ability to deliver impactful strategies, we would love to hear from you. Join our team and help us drive the success of our products in the market.