Marketing Officer

About the Company: Venesky-Brown’s client, a public sector organisation in North Lanarkshire, is currently looking to recruit a Marketing Officer for a contract until 31st January 2025 on a rate of £18.94/hour PAYE. This role is Monday to Friday, 35 hours per week.Responsibilities: Contributing to the development of our Marketing and Communications strategy, you will look at innovative ways to engage our audiences with a key focus on increasing recruitment and maximising opportunities to grow the organisations profile offline and online.Contributing to the development of our digital content strategy, you will look at innovative ways to engage our audiences with a key focus on expanding our social media reach and impact;Devise strategies to drive online traffic to the organisation’s website;Improve the usability, design, content and conversion of the organisation’s website;Lead on development of the website;Utilise a range of techniques including paid search, SEO and PPC;Oversee the social media strategy.Evaluating customer research, market conditions and competitor data;Review new technologies and keep organisation at the forefront of developments in digital marketing;Take ownership of metrics relating to campaign performance, website, social media, delegate analysis and impact from any marketing-related initiatives.Prepare, plan, develop and project manage various marketing campaigns throughout the year to a variety of audiences (offline and online);Create and develop new innovative ways to communicate the organisation’s brand;Work closely with other team members to integrate the functions of marketing and communications throughout campaigns;Evaluate all campaign activity;Responsible for leading on market research;Develop and implement marketing plans for the curriculum areas;Co-ordinate marketing projects ensuring they are delivered to time and budget; Qualifications: Degree level qualification in a relevant subject or relevant experienceRequired Skills: Minimum 2 years’ experience in a marketing role (traditional and digital).Excellent knowledge of social media marketing and planning.Managing multichannel / Cross-Channel marketing;Experience managing PPC, SEO, email marketing and social media;Able to define, track and analyse the key metrics for traditional and digital marketing strategies;Relevant technical expertise, with a good understanding of and, ability to work with, different analytics packages and content management systems,Good understanding of traditional and digital marketing strategies you will ideally have proven experience building successful campaigns;Excellent communication skills, both written and oral. Equal Opportunity Statement: If you would like to hear more about this opportunity please get in touch.