NPD Product Manager

Job Overview Working within the branded business unit, the role is to manage the lifecycle of branded products within the business under multiple brand portfolios from brief to process handover The role requires collaboration with cross-functional teams to ensure brand consistency, effective product launches, and compliance with industry standards The manager will play a key role in maintaining product integrity while supporting the brand’s goals in terms of growth, market share, and profitability Key Responsibilities Brand-Focused Product Development and Management : Project manage the development of both new & existing branded products in collaboration with development chefs, insight and commercial Ensure products align with brand strategy, customer expectations, and market trends Create and manage all required product costings and supporting documentation Oversee the product lifecycle from concept to commercialisation, ensuring consistency with the brand’s identity and standards Align all key stakeholders within the business to ensure agile execution of branded projects through the launch process Brand Management and Collaboration : Partner with insight to ensure that product positioning, packaging, and promotion align with the brand’s vision and strategy Maintain close communication with insight and commercial to ensure product developments meet consumer needs and support long-term brand growth Act as the bridge between site teams, and procurement ensuring seamless communication and collaboration for operational execution and new packaging or raw material sourcing Data Analysis and Reporting : Provide regular reports on product performance, including insights on brand positioning and customer feedback Use insight led data to identify opportunities for product improvements or adjustments in line with brand strategies Team Leadership : Champion and support the adoption of branded ways of working in a retail own label led environment In conjunction with key stakeholders, challenge the ways of working to streamline the product development launch process to suit branded product development Knowledge, Skills & Experience Bachelor’s degree in food science/technology, Business Management, Marketing, or a related field. 5 years of experience in food manufacturing, product management, or brand management within the food industry. Strong understanding of brand development, product positioning, and market dynamics in FMCG Proven track record in managing product lifecycles and driving product innovation in alignment with brand goals Excellent leadership, communication, and cross-functional collaboration skills Preferred Skills: Experience with branded food product development and product portfolio management Proficiency in project management tools Knowledge of consumer trends and marketing strategies within the food industry Additional Requirements Ability to travel to customers, sites & suppliers as needed Flexibility to work outside of standard hours when required to meet project deadline Passion for innovation and a commitment to delivering high-quality, innovative product