Event Marketing Manager (Exhibitions)

About the Client Our client, a globally recognized leader in international business and world affairs, is seeking a highly motivated and experienced Events Marketing Manager to join their London office. This is a rare and highly sought-after opportunity to work with a prestigious portfolio of events. Role Overview In this critical role, you will be responsible for the strategic planning and execution of multi-channel marketing campaigns aimed at driving delegate attendance for high-profile exhibitions. Your expertise will play a key role in sustaining and accelerating the significant growth the portfolio has experienced in recent years. Key Responsibilities Strategic Campaign Management: Develop and execute marketing strategies specifically tailored for exhibitions that effectively attract, engage, and retain audiences. Multi-Channel Lead Generation (exprom + visprom): Design and implement integrated marketing campaigns to generate and nurture leads across various channels, including web, email, print, telemarketing, social media, PPC, and more. Data-Driven Decision Making: Leverage data analytics to inform and optimize marketing campaigns, ensuring maximum impact and ROI. Budget Management: Create and manage budgets effectively, ensuring the best use of resources for high-impact campaigns. Client-Facing Role: Act as a consultative marketing partner to clients, offering strategic insights and customized marketing solutions. Team Leadership: Lead and develop a regional marketing team, fostering a high-performance culture and ensuring the continuous professional growth of team members. Cross-Functional Collaboration: Work closely with sales teams to design and implement strategies that drive sponsorship revenue and enhance event success. Why This Role? This is an exceptional opportunity to join an ambitious, customer-centric team within a top-tier organization. With unprecedented growth in the portfolio, this role offers the chance to significantly impact your career trajectory. We've successfully placed five professionals in this team over the last three years, all of whom are excelling in their roles. Ideal Candidate Profile Mandatory Experience: Extensive experience in marketing and lead generation for exhibitions is a must. Integrated Campaign Expertise: Proven experience in planning and executing multi-channel marketing campaigns, utilizing channels such as web, email, print, telemarketing, social media, and PPC to generate and nurture leads. Collaboration Skills: Proven ability to collaborate effectively with sales teams to create and implement revenue-generating strategies. Teamwork: Excellent stakeholder management and team collaboration skills. Project Management: Demonstrated ability to manage multiple projects efficiently, with strong time management skills. Strategic Thinking: Strong problem-solving skills with a strategic, forward-thinking approach. Digital Proficiency: Proficiency in using digital marketing tools and platforms to enhance campaign performance. Communication: Outstanding copywriting skills with a high level of proficiency in written and spoken English. Analytical Mindset: Ability to leverage data to drive informed marketing decisions and optimize campaign outcomes. Innovation: Creative and innovative, with a passion for staying ahead of industry trends and introducing new ideas. Self-Motivation: Highly self-motivated, with a strong sense of accountability and initiative. Technical Skills: Experience with marketing and analytics tools such as Google Analytics, Eloqua, Salesforce, Cvent, and CMS platforms like WordPress. Commercial Focus: Strong commercial acumen with a drive to exceed targets and optimize marketing channels. Campaign Management: Expertise in tracking, reporting, and analyzing campaigns at both the macro (campaign) and micro (customer) levels. Next Steps This role offers an exciting challenge for a marketing professional with a proven track record in exhibitions. Reach out ASAP to discuss this opportunity further.