We have an exciting opportunity for a Digital Marketing specialist to join our team who are responsible for generating admissions and raising the profile of Highfield and Brookham School both nationally and internationally.
Joining a small team of four, the post holder will have responsibility for driving forwards our digital and social media strategy. The successful candidate will have a passion for digital marketing and a keen interest in the independent school sector. Recent graduates, as well as experienced marketers, are actively encouraged to apply.
Key Tasks:
- Responsible for digital activity to achieve the aims of our overall marketing and admissions strategy including SEO, online partnerships and paid advertising.
- Manage website development on an ongoing basis including regular web copy updates to optimise keyword search, on-page optimisation, link building and user experience.
- Develop digital paid advert strategy including Google Ads, Facebook and Instagram adverts.
- Use Google Analytics to analyse and report identified marketing metrics and provide insight as required on website traffic and campaign activity
- Devise and manage digital marketing campaigns to drive awareness, consideration and lead generation to support admissions.
- Analyse campaign results and trends to improve future performance.
- Create a content calendar for Facebook, Instagram, X and LinkedIn and assist the team to generate a constant supply of relevant information so that the marketing message resonates with and is heard and seen by the target audiences.
- Develop and implement social media strategies to increase engagement with each target audience and promote advocacy among current or former parents and pupils.
- Monitor, listen and respond to social media channels, cultivating leads, enhancing reputation and keeping up to date with emerging trends.
- Provide insight into the behaviour and perceptions of our target audiences based on their usage/visits to various elements of the website and other digital touchpoints.
- Monitor competitor social activity and websites; conduct research and competitor analysis to ensure our activities are clearly differentiated.
- Contribute to the production and design of the school annual magazine.
- Assist with staffing key marketing events throughout the year.
- Work to protect the school’s brand and visual identity through design, photography and videography.
- Support Head of External Activities to increase registrations to holiday clubs and swim school.
- Work closely with Admissions Registrar to understand prospective parents’ needs and use this information to inform the digital marketing strategy.
- Demonstrate proficiency in using AI-powered tools for tasks such as design, copywriting and analysis.
PERSON SPECIFICATION
Essential
- Degree in marketing or 2 years’ experience in digital marketing.
- Proven expertise in all aspects of digital marketing.
- Strong writing and editorial skills, including creative, SEO, media and business writing.
- Attention to detail, a concern for accuracy and a proficient proofreader.
- Good knowledge of Google Analytics and ability to analyse results and draw meaningful conclusions.
- Ability to juggle multiple projects and work simultaneously with different messages and different target markets.
- Excellent communication and interpersonal skills.
- A good team player with excellent diplomacy and good humour.
- Results and deadline driven and able to work under pressure.
- A belief in the independent education sector.
Desirable
- Design know-how and knowledge of InDesign or Photoshop.
- Video editing skills.
- Aptitude for photography.
- Willingness and flexibility to work the odd evening or weekend.
- Experience of Wordpress CMS.
This is a full-time role. Hybrid working, part-time hours and/or flexibility in school holidays will be considered for the right candidate.
Method of Application
An application form can be downloaded from the school website www.highfieldandbrookham.co.uk/jobs
A letter of application and completed application form including the names and addresses of two referees should be sent to: HR Manager, Highfield and Brookham School, Highfield Lane, Liphook, Hampshire GU30 7LQ.
Email applications should be sent to [email protected]
Closing Date for Applications: Sunday 20th October 2024 with interviews on Friday 25th October 2024.
Safer Recruitment: We are an I.A.P.S. co-educational Boarding and Day Pre-Prep and Prep School for 500 pupils aged 2 to 13. We are committed to safeguarding and promoting the welfare of children and applicants are expected to share this commitment. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service and the Employer Online Service regarding prohibition orders issued by the Secretary of State. Highfield and Brookham Schools are an Equal Opportunities Employer.