We are seeking an Interim Senior Marketing Manager with experience in B2B marketing and events in the life science, healthcare or SaaS business industries for a 3 month contract.
The role will cover a broad range of marketing activities from the company website, product marketing, digital marketing and lead generation, to in-person and digital events, conference strategy and attendance schedule.
This role will be critical in supporting the commercial team to develop high-quality and innovative marketing plans that contribute to annual targets for customer acquisition, retention, and engagement.
Key Responsibilities:
- Create, develop, coordinate and execute a product marketing strategy.
- Build product positioning, value propositions and messaging that resonate with customers and the market.
- Create marketing and sales assets, providing support to account teams as needed.
- Lead the planning, coordination and execution of hosted in-person and digital events.
- Lead on the company’s conference strategy, including CEO speaking opportunities, sponsorships and exhibition stands.
- Execute digital marketing activities such as paid search, display ads, retargeting, email campaigns and social media adverts.
- Oversight of the company website, updating and creating new landing pages and content when necessary.
- Manage the events budget, communicating regularly with the senior leadership team and creating regular reports on campaign performance.
- Identify areas of growth and optimisation within the marketing function to drive further success and ROI.
Skills required:
- 5 years + experience in B2B marketing and events in the life science, healthcare or SaaS business industries.
- Proven track record of a data driven strategic approach which has created value and driven revenue growth.
- Ability to translate product features into simple compelling messages that resonate with prospective customers, partners and the sales team.
- Experience strategising and implementing conferences, in-person & digital events, and round tables.
- Competent at using CRM software such as Salesforce and its email builder Pardot.
- Proficient at using design tools such as Figma, as well as market and competitive intelligence tools to inform go to market campaigns such as leadfeeder.
- Self-motivated and results-oriented, with the ability to work independently and meet targets. Strong sense of ownership and proactive attitude.
We are an Equal Opportunity Employer, who are committed to creating a diverse and inclusive company culture, that does not discriminate. Exclusivity and a diverse culture is what helps us shape who we are and reach our potential.