Paid Media Account Manager

Paid Media Account Manager Permanent £30,000 - £40,000 Remote UK Independent Marketing Agency TikTok Instagram PPC & UAC Apps Youtube I am looking for someone with demonstratable experience in running advertising campaigns for conversions, lead generation, and mobile app installs for eCommerce, technology, and B2b businesses. Responsibilities: * Managing campaigns across all of the key paid media channels (Google Ads, Bing, Meta, TikTok, Instagram, Youtube. etc.) * Interpreting, delivering and analysing a clients key performance metrics month to month * Analysis of campaign performance at a granular level, beyond the first KPI. Reporting back on a weekly, monthly and quarterly basis and driving the clients strategy forward based on data-driven results * This includes in-platform analysis, so experience here is key * Working with the Paid Media & Client Services team to drive client strategy forward to achieve goals * Managing clients' monthly budgets and providing upcoming forecasts, including month end finance reporting * Understanding client KPIs, identifying nuances of their services and finding new opportunity for growth Experience Needed: Working with App-based clients focused on app downloads Apple Search experience is a bonus Inventum Group is acting as an Employment Agency in relation to this vacancy