Market Research Manager

We are partnered with a Global Asset Management firm in supporting a search for a newly created role focused on Market Research within the Global Marketing function. This person will be tasked with providing extensive analytical support on market research projects and analysing large datasets for the purposes of driving actionable insights.

Responsibilities

• Coordinates primary and/or syndicated market research projects.
• Understanding of market research methodologies, including kano model, conjoint analysis, max-diff analysis, etc.
• Coordinates and helps to execute qualitative and quantitative research studies, working closely with peers and segment insight leads across the globe.
• Mines and synthesizes data from primary and secondary sources (e.g., surveys, databases, public websites, social media) to identify actionable insights.
• Analyse customer data to identify trends, patterns, and areas for improvement.
• Translate raw data into actionable insights and make recommendations to enhance the client experience.
• Can apply statistical methods to examine and analyse data on clients, market dynamics, and investors at large to support business growth.
• Collaborates and develops recommendations for stakeholders, and helps to develop compelling executive presentations with supporting exhibits.
• Contributes to the production and development of a consolidated research and insight repository (insights engine) to enable more effective and efficient storage, retrieval, and exchange of proprietary and third-party research across the firm and help drive more informed decision-making.

Required Qualifications and Skillset

• Global, client-first mindset
• Highly analytical with strong reasoning skills
• Exceptional communication, storytelling, and interpersonal skills
• Experience with client experience measurement platforms, including survey and dashboard creation
• Familiarity with financial services or asset management industry trends, and appetite to deepen knowledge
• Experience with B2B and B2C
• Familiarity with survey and text analytics platforms such as Qualtrics, and social listening platforms such as Netbase or Brandwatch