Product Marketing Manager

We are seeking an experienced Product Marketing Manager to lead go-to-market strategies, drive product adoption, and collaborate with product, sales, and marketing teams to fuel business growth. This role requires a skilled B2B marketer with strong strategic, analytical, and creative abilities to understand the product and convey its value effectively. Key Responsibilities / Skills:Develop and execute go-to-market strategies for product launches, including positioning and messaging.Lead market research and competitive analysis to identify industry trends and insights.Collaborate with cross-functional teams to align product launches with business objectives.Create sales enablement tools, such as presentations, demos, and collateral.Manage the product lifecycle from ideation to post-launch analysis.Track KPIs to measure the success of product marketing efforts.Participate in all relevant meetings, including technical discussions.Add value by presenting a clear value proposition and agreed-upon messaging.Prepare a marketing plan and roadmap for 2025 to drive growth and market positioning.Extensive experience in B2B digital product marketing.Strong analytical and communication skills to clearly convey product value.Proven ability to develop and execute marketing strategies.Excellent project management and cross-functional collaboration skills.Ability to understand the details and solutions involved in hybrid roles.Comfortable working in a "techy" marketing environment. Job Type: Permanent Location: Manchester (Onsite 2 days per week) Salary: £60,000 - £70,000 + benefits For immediate interview confirmation, please contact Harvey Moran.