Ruuby, the leading premier on-demand beauty and wellness services platform, is looking for a Marketing Director. In this role, you will play a pivotal role in driving both D2C and B2B marketing strategies, ensuring we meet key acquisition and retention goals for our therapist and client communities. You will be responsible for leading a results-driven marketing team, implementing data-driven strategies, and optimising marketing efforts across channels. We’re looking for someone with deep expertise in performance marketing, strong analytical skills, and an in-depth understanding of the beauty, wellness, and marketplace industries.
Key Responsibilities:
Marketing Strategy Development & Execution:
- Lead the development and execution of Ruuby’s marketing strategy across D2C and B2B channels.
- Develop and implement marketing initiatives that align with company goals, ensuring a balanced approach between long-term brand building and short-term performance marketing.
- Develop and track KPIs to measure the success of marketing initiatives, optimising based on data insights and market trends.
- Regularly present reports on campaign performance, ROI, customer acquisition costs (CAC), and other key metrics to the executive team.
Performance Marketing:
- Own and optimise performance marketing channels (e.g., paid search, social media, display ads) to drive measurable growth in customer acquisition.
- Implement and monitor A/B testing, audience targeting, and attribution modelling to continuously improve ROI.
- Analyse campaign performance and adjust tactics based on insights.
Customer Acquisition & Retention:
- Develop and execute customer acquisition campaigns to bring new clients and therapists to the platform.
- Lead retention initiatives, ensuring that existing clients and therapists remain engaged, satisfied, and loyal to the Ruuby platform.
- Oversee CRM and loyalty programs, email marketing strategies, and re-engagement efforts to increase customer lifetime value.
B2B Marketing:
- Drive the marketing strategy for Ruuby’s B2B offerings, including partnerships with hotels, corporate wellness programs, and events.
- Develop targeted marketing campaigns and materials for key B2B audiences, ensuring Ruuby’s value proposition is clear and compelling.
Brand Development:
- Build and maintain Ruuby’s brand identity, ensuring consistency across all marketing touchpoints.
- Lead creative direction for digital campaigns, social media, content marketing, and partnerships.
- Collaborate with PR and communications teams to drive thought leadership and brand visibility in the beauty and wellness sectors.
Qualifications:
- 7+ years of experience in a marketing leadership role, preferably within the beauty, wellness, or marketplace industries.
- Proven track record of success in performance marketing, including experience with digital advertising, SEO, SEM, paid social, and analytics tools.
- Strong understanding of D2C and B2B marketing strategies in marketplace businesses, with experience driving acquisition and retention efforts across both channels.
- Highly analytical and numbers-driven, with the ability to turn data into actionable insights.
- Experience working in a startup or high-growth environment is highly preferred.
- Passion for beauty, wellness, and technology, with a desire to make an impact in a dynamic industry.
About Ruuby: Ruuby is the UK's premier on-demand beauty and wellness services platform, bringing treatments to clients at their convenience. With operations expanding across the UK and internationally, Ruuby is revolutionising the beauty and wellness industry through technology, convenience, and personalised care.