Marketing & Business Development Manager (Tax) - 12 month FTC

Ideas | People | Trust

Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

We’ll broaden your horizons

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.

We’ll help you succeed

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

BDO serves clients across the country and around the world as they navigate an increasingly complex tax landscape. Our tax professionals draw on deep experience and industry-specific knowledge to deliver clients the insights and innovation they need to maintain compliance and drive value – wherever they do business. Our strategic tax planning expertise includes corporate tax, M&A transactions, employment advice, tax risk, tax technology and VAT/customs. Our private clients advise family offices, family wealth and business owners on personal tax, inheritance tax, capital gains tax or international tax advice.

This role lies within the tax service line marketing team and is crucial for crafting and executing a portfolio-focused go-to-market (GTM) strategy that aligns marketing and business development activities with key business outcomes. By collaborating with Tax Assurance & Risk Management and Tax Automation & Innovation service lines, it uses marketing expertise to develop impactful campaigns that address client issues and target market segments. Additionally, it ensures the integration of business development infrastructure and fosters a culture of accountability around pipeline management and targeting.

We are looking for a strategic and results-driven professional with a proven track record in developing and executing portfolio-focused go-to-market strategies. You will be adept at creating impactful marketing campaigns, influencing cross-business teams, and aligning activities with key business outcomes. Strong communication, collaboration, and organisational skills are essential, along with the ability to embed business development initiatives and foster a culture of accountability.

In this role you’ll:

• Create and implement a portfolio-focused go-to-market (GTM) plan aligned with key business outcomes.
• Advocate for a portfolio-based approach across service lines and influence partners to align with the tax stream marketing strategy.
• Collaborate with the client engagement team to support and enhance the firm’s client and audited entity feedback program.
• Create impactful campaigns: Leverage marketing expertise to design and manage campaigns that address client issues and target market segments.
• Drive thought leadership: Develop and launch thought leadership content, including reports, web-based insights, and integrated marketing activities.
• Maintain marketing materials: Oversee the creation and upkeep of high-quality credentials, bid materials, and other marketing assets.
• Ensure effective localisation: Ensure that national campaigns are localised effectively with stream-focused partners and directors.
• Manage and monitor the sales pipeline, ensuring a strong pipeline of activity and momentum, supporting the team with recording all activity on the CRM system
• Implement our Client Listening Programmes, report progress and make recommendations to improve client service
• Provide ad-hoc pitch support, working with the central bids team and conducting bid debriefs to improve on our bid performance
• Support the team to drive and develop the firm’s key account management and subsector targeting programmes, taking responsibility for updating key account and pursuit plans
• Be proactive in bringing market trends and ideas to the business to help open doors to new work and qualify in new leads where opportunities are identified.

You’ll be someone with:

• A strong Marketing and Business Development skill set and commercial in approach
• An ability to persuade, influence and challenge client-facing teams (including partners) in a constructive manner and identify appropriate solutions
• Strong project management skills and the ability to be flexible, prioritise and reprioritise workload and to delegate where necessary
• The ability to Integrate at a high level with their peer group, developing strong relationships with key contacts across the firm
• The ability to identify linkages and key themes
• The ability to think differently about approaches to delivery
• Relevant bachelor’s degree required; advanced degrees or certifications (e.g., MBA, CIM) are a plus.

You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.

We’re in it together

Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.

Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.

We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.

We’re looking forward to the future

At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy.

Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.

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